Most people who own or run a small business these days know that they need a website. Even the simplest of businesses need a place where consumers can go to get the information they need about your products or services. While a basic website could work for you, and many business websites are created by nonprofessionals, you need to know when it’s time to hire a web designer.
- The benefits of great design include:
- Creating a better first impression
- Improved search engine rankings
- Becoming more competitive in the marketplace
- Increasing sales
- Reaching a wider audience
- Brand recognition
The following information should help you determine if it’s time to pay someone else to design your website so your business can grow at the pace you are shooting for, or if you can wait a little longer before leaping to the next level.
How Do You Reach Your Customers?
Some small business owners today still don’t need a complicated website, even in this digital age.
For instance, landscapers, house painters, or moving companies may not need to advertise much in order to bring in business. They can have a simple website with their contact information, pricing, and services, and they can call it good. That’s because customers still obtain these services through non-electronic means. You might see a landscaper in your neighborhood and connect that way. Maybe a house painter operates on referrals. Or perhaps a moving company has their name in a few listings and is getting more than enough business to keep afloat. That doesn’t mean these companies wouldn’t greatly benefit from a professional website design, but they may be able to get by without one.
But if you reach your customers or clients through the internet, you are probably going to want to hire a professional designer. You need your website to work well if you hope to bring in the business you need to grow and thrive.
Designing a Website for SEO
One reason to hire a website designer is when you need to reach customers through organic internet traffic. Some companies are difficult to find in the “real world,” and they can only be found online.
For example, if you have an insurance business you run out of an office in a high-rise, no one is going to find your business walking by your storefront. You can reach them through traditional advertising, but internet marketing is likely a better return on investment.
You will need a website design with search engine optimization (SEO) so that your website will come up in search results when internet searchers perform a query. If you don’t know how to design a website for SEO, it’s probably best to leave it to the experts.
Do You Run an eCommerce Business?
If you run an eCommerce website, you probably want to hire a professional web designer. These websites must operate at a high level because you don’t want your site to crash when customers are performing a purchase. You don’t want to provide a poor online shopping experience because you could lose customers and profit. A designer can create a website that enhances shopping experience with a professionally designed cart, optimized search terms, product descriptions, inclusion of professional photography (including product photos), and memorable branding that keeps them coming back for more.
When you are ready to take your business to the next level, a professional website design is a must. At some point, you need to work with professionals in order to be taken seriously as a business owner. An amateurish website will reflect poorly on your business.
Need a Professionally Designed Website? Let’s Get Started
The experienced website designers and developers at Digital Division can create the website your company needs to bound to new heights. A website is an investment in your business, and it will pay off, bringing in more potential customers and financial success in the long run.
In addition to website designers and web developers, we also have SEO experts who can get your website to rank in search engines such as Google, Bing, and DuckDuckGo. With professional writers, advertisers, marketers, and social media managers, there’s nothing Digital Division, a professional web design company, can’t do to help your website bring in the business success all entrepreneurs hope to achieve.