Marketing is the ability to promote your product, brand, or service to your customers. There are many facets of marketing, from social media to paid search, a website, a brochure, video or billboard. If you’re a small business owner, marketing is imperative and you have to develop the necessary skill sets to do it effectively which is difficult with an in-house team alone. That is why hiring a marketing agency and cultivating an extended marketing partnership is necessary in this current digital age.
Agencies Bring Experience and Knowledge
When you prepare to partner with a marketing agency, make sure you choose one that brings experience and knowledge. With so many marketing tactics and tools available, an experienced agency will look at your business or product and craft a strategy using a number of mediums - considering all the angles to maximize your target audience exposure and a campaign’s Return on Investment (ROI).
When you partner with an agency like Digital Division, we will sit down with you, listen to your needs, and demonstrate that we can provide the expertise needed to help you accomplish your goals.
Expertise You Need
For thousands of businesses, online marketing can be done through social media, website content and other readily-available tools for communicating with customers. A good marketing agency can evaluate your digital presence and find ways to maximize its impact on each channel by leveraging insight and tools in the areas of Search Engine Optimization (SEO), paid search strategies and paid social media options.
In essence, marketing agencies offer businesses new perspectives on how they can approach their communications more holistically. Agencies bring expertise in a number of different areas.
According to Salary.com, the median salary for a marketing coordinator is $55,902 and a marketing communications specialist is $69,731. Depending on your business’ needs and strategy, hiring a marketing agency can be a considerably lower investment, plus you won’t have the added stress of training a new staff member. With that money and time saved, you get the vast benefits and expertise and don’t need to rely on one employee wearing a number of hats.
Agencies are Resourceful
Companies like Google, Facebook and Twitter partner with agencies all over the world, offering access to exclusive programs and knowledge. Sometimes these tools can be expensive and require hours of learning. When you partner with an agency, you can get access to those perks.
For example, Digital Division is proud to be part of Google Elevator - an invitation reserved for 40 companies in the U.S. Google dominates the global Paid Search ad spend and Digital Division is working hand in hand with Google to make our client accounts perform at the highest level possible. Our clients ALL benefit from this connection and resource we have in Google.
Contact Digital Division for Your Holistic Marketing Needs
Digital Division has been around for 10 years, but our collective team brings decades of work and experience to the table. Ask about our free consultation. We’ll sit down with you to understand your goals, needs, and ways we can not only get you in front of your customers, but build lasting relationships!