6 Reasons You Should Be Updating Your Website

Having an up-to-date website is essential for any business in today's digital age. Not only does it give your customers and clients a better experience, but it can also help you stay ahead of the competition. At Digital Division, we offer multiple services, that includes Mobile-First Website Design and Development, Web Hosting, Search Engine Optimization, and many more. 

There are many reasons why you should regularly update your website, but here are 6 of the most important ones that you need to know:

Mobile Optimization

In today's age, it is essential that your website is accessible on all devices, including mobile. According to Statista, as of July 2022, there are approximately five billion active social media users worldwide. Of these users, 92% of them access social media through their mobile phones. As technology continues to advance, access to internet on a mobile device will only continue to get more reliable, so it is vital that your website be optimized for all mobile devices. At Digital Division, we can help you create a responsive website design that will look great on any device.


Has your business undergone a rebrand? If so, then it's time to update your website to reflect any new changes. This can include updating your logo, color scheme, and overall aesthetic. Your company’s brand is how customers know you, and they associate it with the quality of product or service that you provide. By updating your website, you can ensure that your customers and clients will recognize your brand and what it stands for. 

Improving Website Loading Speed

A fast website is a must in today's day and age. According to a study done by KISSmetrics, 40% of people will abandon a website that takes more than three seconds to load. This means that you could be losing out on potential customers and clients if your website is slow. Websites with a faster loading speed have shown to dramatically decrease bounce rates, and increase conversions. By actively managing and updating your website, you can help to ensure that landing pages load quickly and efficiently. At Digital Division, we can help you improve your website loading speed so that you don't have to worry about losing any visitors.

Ensuring Data Safety

It is important to keep all of your data safe, especially if you are storing sensitive information on your website. As technology evolves, the methods of hacking or stealing information continue to adapt and change in order for outside threats to access your website's data. WordPress is one of the easier platforms to use , but it is also one of the most secure sites for you to run your business on. By regularly updating your website, you can help to protect your data from hackers and other cyber threats. 

Improving Your Websites Search Engine Optimization

One of the most important reasons to update your website is for search engine optimization (SEO). If you want your website to be easily found by potential customers and clients, you need to make sure that it has a good search engine optimization strategy. By regularly adding new content and updating old content, you can help improve your website's ranking on search engines such as Google. At Digital Division, we offer SEO services that can help you improve your website's ranking and visibility.

Adding Integrations

As your business grows, you may need to add new integrations to your website. This could include adding a payment gateway so that you can take online payments or adding an email marketing service so that you can stay in touch with your customers and clients. CRMAdding integrations can help to make your website more user-friendly and efficient. 

Final Thoughts:

There are many important reasons to update your website on a regular basis. In addition to the reasons above, website updates show that your business is active and up-to-date, and can also attract new visitors while keeping the existing visitors engaged. 

By updating your website regularly, you can ensure that your website is safe, fast, and optimized for search engines. 

Contact Digital Division today to learn more about our website design, development, and hosting services! We would love to help you take your website to the next level.