Improve Consumer Targeting with Location-Based Geofencing
Geofencing allows companies to target people on their physical activities and the places they go. With geofencing as a strategy you are now able to serve up product videos or static ads to people in very precise locations based on their acute needs. These messsages and the corresponding call to action can appear while consumers are at competitor locations, stores or even in their individual homes.
Geofencing works via a mobile device with location services turned on. When the user walks into any of the virtual geofences we set up they are served up the ad. It is important to note that as of 2023, 6.92 billion users or 85.74% of the world’s population are smartphone users. This means that the cellphone is the ticket to reaching your target audiences where they are at and while they are going about their day.
How to Use Geofencing Marketing to Grow Your Business
Geofencing can produce great results for marketers seeking to implement location-based marketing to target specific audiences. Here's the facts:
- Almost 90% of surveyed marketers using location-based marketing saw increased sales and engagement with customers.
- Mobile ads utilizing geofencing have double the click-through rate of the average campaign.
- Geofencing is compatible with 92 percent of smartphones and most people will check their phones an average of 58 times a day.
- Over three-quarters of consumers want personalized experiences, including ads - and geofencing is the answer to this.
- Geofencing campaigns proved up to 10 times more effective than email marketing.
Geofences can be set up on mobile, tablet, and even desktop devices anywhere in the world. Check out our downloadable resource on geofencing and contact Digital Division to help develop your next campaign!
Geofencing is Hyperlocal Marketing
Geofencing can be configured to target a certain place, a demographic market area, a business category (e.g., restaurants), a brand location (e.g., all the franchises worldwide), a city, or a state. Geofencing is focused on the virtual perimeter you build around a specific geographic location to deliver targeted messaging. There are many types of alerts you can send when a user enters a geofence. The most popular types include text messages, in-app notifications, and social media ads. Check out our list of benefits of doing Geofencing with Digital Division:
Allows you to be seen across more than 600,000 apps and in mobile web browser
Can target within 25 square feet of a building
Determine a specific area for a target audience, show ads to them across apps, social, display etc.
Uses creative display ads to promote call to action
Can promote to them for 30 days after the day they stepped into the fence
Landing pages used in campaign can help ensure successful lead capture and customer journey
Metrics can be finalized based on traffic, lead generation or brand awareness
Reporting on success of campaign is accessible through white label reporting link (DD logo)
Can geofence neighborhoods, trade show events, areas with bad weather, areas where client or customers will be at or impacted areas where the service may be needed
Opportunities / Industries That Do Well with Geofencing
We have segmented out a list of industries that we have found to do very well within the context of geofencing. Any time there is an event or tradeshow, it is an opportunity to investigate geofencing as a marketing strategy.
Don't see your industry listed below? Give us a call and we can discuss if it is right for you!
Great Opportunities for Geofencing:
- Trade Show Exhibitor / Event Planning
- Car dealership
- Retail or franchise
- Restaurants / Food
- Education
- Medical/Healthcare/Senior Care
- Home Care - roofers, HVAC
- Banking / Finance
- Real Estate Developers / Sales (not for individual listings but a builder/developer)
Good Opportunities for Geofencing:
- Personal Injury Lawyers - reach accident victims at ER Centers, Hospitals, and car repair centers
- Professional Services - legal, professional service driven
- Non Profits
- Trade Organizations
- Hospitality / Travel - casinos
- B2B / Account Based Selling - liquor brand selling to restaurants, medical device that is looking to sell hospital systems (decision makers)
