August 18, 2026 | Paid Search
5 Takeaways From the Q2 2026 State of Search Report What the latest Datos and SparkToro research means for your marketing If you’ve seen a headline claiming AI is about to replace Google, the latest search data offers a useful reality check. The report was produced by Datos, a Semrush company, with analysis from SparkToro. […]
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August 11, 2026 | Website
Your Website Uses Cookies. (Whose Doesn’t?) Here’s Why That Could Suddenly Be a Problem. Does your website use Google Analytics? A Meta Pixel? Google Ads tracking? A chat tool? Embedded third-party software? Of course it does. Pretty much everyone’s does. These are normal tools that businesses use every day to understand who’s visiting their website, […]
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July 27, 2026 | Social Media
How Agencies Identify Target Audiences for Smarter Social Media Advertising Key Takeaways Target audience strategy goes beyond basic demographics. Strong agencies use customer goals, brand personality, industry research, and platform behavior to guide targeting. Audience segmentation helps campaigns feel more relevant and effective. Retargeting and lookalike audiences help brands reach both warm and new customers. […]
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July 21, 2026 | Paid Search
How to Fix Crawl Errors for Better SEO: 7 Issues That Actually Matter The crawl issues that impact rankings, AI visibility, and revenue TL;DR: Fix These Crawl Errors First Crawl errors impact rankings, indexing, and visibility They also affect AI search results and lead generation Not all crawl errors matter — some are expected Fix […]
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July 14, 2026 | Paid Search
Tools Professional Google Ads Agencies Use to Track, Report, and Improve Results Key Takeaways Google Ads alone does not show the full performance picture Agencies use advanced tools to track real lead quality and revenue Call tracking and attribution tools reveal what actually drives results Reporting dashboards turn complex data into clear decisions Optimization tools […]
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July 10, 2026 | Paid Search
ChatGPT Ads Are Now Live: What Businesses Need to Know Before Getting Started Last Updated: July 2026 ChatGPT Ads are now live, allowing businesses to advertise directly within ChatGPT through OpenAI Ads Manager. As more people turn to AI-powered search to research products, compare services, and ask buying-related questions, businesses have a new opportunity to […]
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