Expert PPC Management Services: From Google Ads to Shopping Campaigns That Convert
At Digital Division, we’re more than just a PPC agency, we’re one of the top-performing Google Ads management agencies in the U.S., ranking in the top 5% of paid search campaigns nationwide. Our certified team of Google Ads campaign managers specializes in optimizing ad performance to boost conversion rates and maximize ROI across all industries.
Pay-per-click (PPC) advertising is one of the fastest ways to drive high-quality traffic and leads when done right. Poorly managed campaigns waste resources without delivering results. That’s why you need a trusted PPC ad agency. At Digital Division, we eliminate the guesswork and wasted ad spend by building data-driven, high-performing campaigns. Our PPC management services are designed to increase brand visibility, generate leads, and give your business a measurable edge over the competition.
As a certified Google Partner and leading AdWords management agency in Kansas City, we’re here to help you dominate your local or national market. Let our PPC experts handle your Google Ads strategy while you focus on growing your business. Contact us today to get started!
Display Ad Management That Maximizes Reach and Retargeting
Display advertising is one of the most effective ways to build brand awareness and stay top-of-mind with potential customers. Our PPC specialists combine visually engaging creatives with smart retargeting strategies to ensure your ads connect with the right audience at the right time. Contact the PPC experts at Digital Division to find out if Display Ads should be added to your digital marketing portfolio.
What Is PPC Management? A Quick Guide to Expert Ad Strategy
PPC management pocket guide
When we talk about PPC management, we are talking about the act of managing a company’s paid online advertising efforts and spending budget. The team you hire to manage your PPC (pay-per-click) campaigns performs a lot of tasks for you. It’s important for you to understand what your management team actually does. The following is a short guide to help you understand what work a PPC management firm takes over for you.
At Digital Division, here’s how we manage your PPC success:
Keyword Research & Ad Structuring - Finding the Right Keywords for Your Industry
Before you can send out online ads on Google, Facebook, Twitter, Instagram, or LinkedIn, you need to know which keywords to target in your industry. The best PPC agency will do considerable research to make sure you aren’t wasting money or time on keywords that won’t work for your business.
Online ads usually focus on finding the right keywords to advertise in order to help customers find products, information or services online. They perform search queries using keywords typed into a search bar on a search engine. Keywords can also be used on a social media platform to target an audience. We make sure to target the right keywords based on your available budget. This approach improves Quality Scores, lowers cost-per-click (CPC), and maximizes your visibility in search results.
When ad campaigns are properly set up, paid search management companies will utilize ad groups in order to create ads based on the keyword and target audience. Beware of companies that stick all of your keywords in a single ad group.
Audience and Platform Targeting - How We Find Your People
Your management team also helps you select which advertising methods and target audiences to focus on. For instance, you can drive leads on Google Ads, YouTube, and remarketing. Our paid search management team will help you find the best advertising channels for your business as well as target the right audience at the right time.
PPC Monitoring & Optimization - How We Track Your Ads’ Results
Another important ongoing task is monitoring your PPC campaigns. This is a continuous process of monitoring, optimizing, tracking successes, failures and making changes according to analyzed data.
Our PPC experts help you get more people to click ads by throwing out ads that aren’t working and honing the ones that are. Trends change, markets change and our pay-per-click managers need to change and adjust strategies on a near constant basis to keep your paid search ads functioning for your business.
As a leading Google Ads campaign managing agency, we analyze your campaign performance daily, refining bids, updating ad copy, and pausing underperforming ads to keep your PPC campaigns efficient and ROI-driven.
Competitor Analysis - How We Keep You Ahead of the Game
Your business is not an island on its own, so our PPC experts must analyze your competitors and make adjustments accordingly. You don’t want to fall behind your competition, or you could be missing out on business opportunities, revenue and growth.
We monitor industry shifts and competitor tactics to help you stay ahead, adjusting your campaigns based on data and evolving trends.
Campaign Organization - Keeping Ads Organized for Optimal Success
Running a lot of campaigns can get messy, especially if you are running ads on multiple channels. You might have ads on Bing, Google, Facebook and Instagram. You need a campaign management team that is able to stay organized and on top of all of your campaigns. Google ads management is completely different from LinkedIn Ads management, so make sure you partner with a team that knows how to run and manage campaigns across different platforms.
Setting Realistic Goals - Helping You Grow as a Company
Another job our PPC management team has is helping you set realistic goals for your ads and for your business. We can help you figure out your goals for growth and can use online ads to help you achieve those goals.
Budget Management - Stretching Your Marketing Budget
Our company is one of the few that can successfully manage large and small budgets. How much you spend on your ad campaigns is flexible. If your paid search campaign is going so well that you are swamped with leads, you can pause the campaign to give you time to respond to customers in a timely fashion. Conversely, if you need some leads in a hurry, you have the capability with online ads to increase your budget to bring in business. Whether you need to scale fast or make the most of a lean investment, our team ensures every dollar contributes to your business objectives.
We hope this PPC management pocket guide was helpful. For a more in-depth look at Digital Division’s pay-per-click advertising services, continue reading this page.
Why Choose Digital Division as Your PPC Management Agency?
If you're looking for fast, measurable growth, PPC advertising is one of the most powerful tools available. With expert pay-per-click campaign management, you can quickly generate qualified leads, increase conversions, and see exactly how your ad dollars are working. But success doesn’t come from guesswork, it comes from partnering with a trusted PPC management agency that understands strategy, data, and intent—that’s where Digital Division comes in.
At Digital Division, we’re proud to be a top-tier PPC agency and certified Google Partner, handpicked for the exclusive Google Elevator program—an honor given to just 40 agencies nationwide. We bring industry-leading expertise, advanced targeting strategies, and real-time optimization to every campaign.
Whether you need a full-service Google Ads campaign manager or a specialized AdWords management agency to drive leads and revenue, we’re here to help. Let us turn clicks into customers and traffic into long-term growth.
Customized PPC Strategies
Unlike other PPC management consultants that rely on automation or templates or cookie-cutter approaches, we create every campaign from scratch. We build custom PPC strategies such as advanced keyword research, tailored search terms, and data from case studies to create the perfect bidding strategies for your geographic region, industry and audience behavior. Whether you're targeting a specific city or running national Google campaigns, we develop precision bidding strategies that maximize ROI and attract qualified traffic.
Ad Tailoring and Targeting
Did you know businesses earn an average of $2 in income for every $1 spent on Google Ads? At Digital Division, we make every dollar count. Using detailed demographic targeting, geolocation, device-targeting, buyer intent data, and extensive keyword research, we ensure your paid ads are seen only by your ideal audience. This means no wasted ad placements and no marketing dollars thrown away. We focus on delivering relevant, high-impact paid search advertising campaigns that drive results.
Results You Can Track
When you work with us, you’ll always know where your money is going. Every PPC campaign we manage includes phone and form conversion tracking, allowing us to monitor performance and continually refine your strategy. You’ll receive consistent updates—no fluff, no vague metrics. You’ll see exactly how your budget is driving leads and returns, with no hidden fees or surprises. We invoice separately for our management services, while you pay Google directly for your ads, ensuring full transparency.
Our PPC Management Services
At Digital Division, our PPC advertising management services are tailored to your business goals, whether you're aiming to generate leads, increase online sales, or expand your brand visibility. We manage every part of your campaign, from keyword research and competitor analysis to ad creation and performance tracking.
With our expert PPC team, you’ll benefit from:
- Real-time campaign optimizations
- Google bid manager strategies that lower CPCs
- High-quality leads through in-depth keyword research
- Targeted ad copy built for your audience
- Detailed, transparent reporting and ROI-driven strategies
As a certified Google Ads management agency and exclusive Google Elevator Partner, we bring elite-level expertise to every account. You’ll work closely with our dedicated PPC managers to continuously refine performance and make every dollar count.
PPC Management for Small Businesses With Big Goals
PPC can drive traffic and sales for small businesses, but without the right strategy, it gets expensive fast. That’s where Digital Division’s PPC services come in. As a trusted Google Ads management agency, we create cost-effective campaigns tailored to your goals and monitor them closely to maximize your ROI. Let us help you get more from every click.
Google Shopping Management to Boost Ecommerce Sales
Google Shopping campaigns are a powerful tool for ecommerce businesses, helping your products show up directly in search results and attract high-intent buyers. At Digital Division, we handle the setup and optimization of your Google Shopping campaigns to improve visibility and drive more sales. Our PPC team builds product-focused campaigns that align with your goals, budget, and audience. Contact us today to unlock the full potential of Google Shopping Campaigns!
Complete Search Engine Marketing Services to Boost Visibility
Digital Division offers full-service search engine marketing (SEM), combining expert PPC management with on-page optimization and local search engine optimization (SEO) strategies. PPC and SEO work better together—higher organic rankings can boost click-through rates, while paid search traffic supports better organic performance.
Whether you're looking to improve your web content, local SEO, run targeted Google Ads, or build a unified SEM strategy, our team of specialists will help you reach your digital marketing goals.
“It's always important to screen a prospective PPC advertising agency before you buy into it or sign any long-term contracts with the company. You don't want to pay for manufactured clicks but only for the genuine ones.” - PPC Agency
Top 5 Benefits of Professional PPC Management Services
Pay-per-click marketing does more than just drive traffic, it helps you attract the right audience, convert faster, and make smarter use of your budget. Here are five key reasons businesses choose professional PPC services:
1. Generate New Leads
Unlike some marketing strategies that rely on reaching a customer base that is already aware of your brand (i.e. email marketing, organic social media, etc.), PPC allows you to reach new potential customers by displaying your ads to those in your target audience who search for your keywords.
2. See Results Faster
Compared to organic SEO, you can expect to see results from PPC marketing campaigns in a relatively short amount of time.
3. Support and Improve Your SEO Strategy
PPC and SEO often work together. Not only can SEO and PPC data give insights to better focus your marketing efforts, but PPC also contributes to SERP ranking factors such as site traffic and improved click-through rates on organic listings.
4. Generate High-Quality Leads
PPC helps you get better leads by targeting people already interested in your product or service. For example, Google Ads campaigns often attract high-quality leads because they reach users actively searching for what you offer. Unlike traditional ads on TV or social media, Google Ads connect you with an audience specifically looking for your product or service.
5. Take Advantage of Extremely Targeted Advertising
PPC lets you target your ideal audience by advertising on specific topics. With Google Ads, you pick keywords to decide where your ads appear. When someone searches for that keyword, your ad can show up in their results. You can also use negative keywords to exclude certain phrases or locations, helping you narrow your audience even more.
More Than Google Ads: Multi-Platform PPC Management
While Google Ads leads in search traffic, ad platforms like Bing and Yahoo! still offer valuable opportunities, especially for reaching niche or underserved audiences. Our PPC specialists manage campaigns across multiple platforms to help you capture every possible lead.
For some industries, social media advertising may complement your PPC strategy. We’ll help you determine the best mix of Google Ads, Bing Ads, and paid social campaigns to fit your goals and budget.
Bing Paid Search: Ads Management to Maximize Your PPC Budget
We offer expert Bing paid search management to help you reach valuable audiences outside of Google. Our PPC team builds and optimizes Bing Ads campaigns that align with your goals and maximize your advertising spend. We’ll work with you to create targeted, high-converting campaigns on Bing that bring in leads and support your broader PPC strategy.
Geofencing Advertising Services to Target Local Audiences
Geofence marketing is a powerful form of advertising that helps you serve ads to potential customers within a set geographic boundary—ideal for brick and mortar locations, retail stores, restaurants, and other small businesses that provide services to a specific geographical area. At Digital Division, we use advanced targeting to deliver PPC ads to customers in your exact service area. Geofencing is a smart strategy for reaching nearby users who are most likely to convert. Contact us today to see if geofencing marketing is the right fit for your local campaign.
Display Advertising Management That Drives Awareness and Action
Display advertising is a type of online advertising that involves delivering ads on web pages or apps. The ads are typically delivered in the form of images, videos, or text, and they can be static or interactive. Display advertising can be an effective way to reach a wide audience, and it can be used to achieve a variety of marketing objectives. For example, display advertising can be used to generate awareness, drive traffic, or prompt customers to make a purchase.
Digital Division offers a variety of display advertising solutions that can help you reach your marketing goals. We have a team of experienced online marketers who will work with you to create an effective campaign that meets your specific needs. Contact us today to explore a custom display advertising strategy that works for your business.
Expert PPC Management from One of Kansas City's Top Agencies
Tired of cookie-cutter PPC services that rely on basic and automated approaches to managing your Google Pay Per Click advertising? At Digital Division, we're not a "set it and forget it" PPC digital marketing agency. We take a hands-on approach to Google Ads management, managing your campaigns daily to uncover new opportunities, optimize performance and boost your ROI.
While we use tools to analyze data, nearly all campaign changes are made manually by our experts, ensuring every adjustment boosts your lead volume or sales. We believe in clear, actionable results—not vague reports. That’s why we rank among the top 5% of PPC management companies in the U.S. Let us help you take your Google Ads campaigns to the next level.
“Ignoring online marketing is like opening a business but not telling anyone.”
Pay-Per-Click (PPC) Advertising FAQs
What is PPC and How Does It Work?
PPC, or pay-per-click, is a digital marketing model where advertisers pay a fee each time someone clicks on their ad. It’s often used to target specific keywords in searches, with costs determined by bids on those keywords. Commonly known as paid search or SEM, PPC is widely used on platforms like Google Ads to drive traffic and reach potential customers.
What is Google Adwords Marketing?
Google Ads is an online advertising platform by Google that helps businesses reach their audience through paid advertisements. It works in two key ways:
- Search Network: Shows text ads to users searching specific keywords on Google.
- Display Network: Displays banner ads on websites your potential customers visit.
Google Ads uses a pay-per-click (PPC) model, meaning advertisers only pay when someone clicks on their ad. With 63,000 searches happening on Google every second, it’s a powerful tool to get your business noticed.
Why Should I Get Help From a PPC Management Company?
Some people think they can handle their paid search accounts on their own, but there are a lot of reasons to obtain affordable PPC management from a company that specializes in digital marketing. You only have so much time in a day, and you may not have the time needed to make your PPC advertising campaigns work well. You may get more for your money when you have an expert handling your accounts. This also frees up your time to focus on other aspects of your business.
What Platforms Digital Division Manages Besides Google Ads?
While we're a certified Google Ads management agency, we also manage campaigns on Bing Ads, Facebook, LinkedIn, YouTube, and other paid media platforms. We help you choose the right mix based on your goals, budget, and target audience.
How Much Does PPC Management Cost?
Our PPC management pricing is based on your campaign size, ad spend, and complexity. You’ll pay Google or other ad platforms directly for your ads, and we invoice separately for our PPC management services. This transparent model ensures you know exactly where your budget is going.
How Do You Know If PPC Is Working for My Business?
We provide real-time reporting and conversion tracking through tools like phone tracking, form submissions, and ad analytics. You'll see which campaigns drive leads, where your budget is going, and how your ROI is improving. No guesswork, just results.
What’s The Difference between Google Ads and Google Shopping?
Google Ads typically displays text ads in search results, while Google Shopping shows product images, prices, and merchant names. Google Shopping is ideal for ecommerce businesses looking to showcase specific products. Our team can help you run both effectively as part of a full Google ads management strategy.
Get Found Online!
Want to boost your business to the top of search engine results? Digital Division specializes in PPC management across platforms, optimizing and adjusting your campaigns daily to meet your needs. We handle Google Ads, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, and more, creating ad copy that connects with your audience and drives results.
Trust the paid search marketing specialists in Kansas City and Lee's Summit to deliver campaigns that work. We’re here to help you generate leads and maximize your ad spend. Let Digital Division help you build a PPC strategy that works for your business