PPC Management From Digital Division - Accelerate Your Growth
At Digital Division, a PPC digital marketing agency located in Kansas City, our unique approach to PPC management consistently delivers results that are in the top 5% of all paid search campaigns in the United States. We have the PPC experts who can manage your PPC accounts and increase conversion rates for your ad campaigns.
PPC (pay-per-click) advertising is a complex marketing tool that can make or break your business. When done wrong, you could waste considerable marketing resources without bringing in phone calls or visitors to your business. When done correctly, PPC is a cost-effective way to swell brand awareness, relevance, and your consumer base.
Learn how you can maximize your ROI, dominate your competition, and generate more leads than ever before with PPC management services from Digital Division, the best PPC management company in Kansas City—your local Google Partner!
What Is PPC Management? A Quick Pocket Guide
When we talk about PPC management, we are talking about the act of managing a company’s paid online advertising efforts and spending budget. The team you hire to manage your PPC (pay-per-click) campaigns performs a lot of tasks for you. It’s important for you to understand what your management team actually does. The following is a short guide to help you understand what work a PPC management firm takes over for you.
Keyword Research - Finding the Right Keywords for Your Industry
Before you can send out online ads on Google, Facebook, Twitter, Instagram, or LinkedIn, you need to know which keywords to target in your industry. The best PPC agency will do considerable research to make sure you aren’t wasting money or time on keywords that won’t work for your business.
Online ads usually focus on finding the right keywords to advertise in order to help customers find products, information, or services online. They perform search queries using keywords typed into a search bar on a search engine. Keywords can also be used on a social media platform to target an audience. We make sure to target the right keywords based on your available budget.
When ad campaigns are properly set up, paid search management companies will utilize ad groups in order to create ads based on the keyword and target audience. Beware of companies that stick all of your keywords in a single ad group.
Audience and Platform Targeting - How We Find Your People
Your management team also helps you select which advertising methods and target audiences to focus on. For instance, you can drive leads on Google Ads, YouTube, and remarketing. Your paid search management team will help you find the best advertising channels for your business as well as target the right audience.
PPC Monitoring - How We Track Your Ads’ Results
Another important ongoing task is monitoring your PPC campaigns. This is a continuous process of monitoring, optimizing, tracking successes and failures, and making changes according to analyzed data.
Your PPC team helps you get more people to click ads by throwing out ads that aren’t working and honing the ones that are. Trends change, markets change, and your pay-per-click managers need to change and adjust strategies on a near constant basis to keep your paid search ads functioning for your business.
Competitor Analysis - How We Keep You Ahead of the Game
Your business is not an island on its own, so your PPC expert must analyze your competition and make adjustments accordingly. You don’t want to fall behind your competitors, or you could be missing out on business opportunities, revenue, and growth.
Campaign Organization - Keeping Ads Organized for Optimal Success
Running a lot of campaigns can get messy, especially if you are running ads on multiple channels. You might have ads on Bing, Google, Facebook, and Instagram. You need a campaign management team that can stay organized and on top of all of your campaigns. Google ads management is completely different from LinkedIn Ads management, so make sure you partner with a team that knows how to run and manage campaigns across different platforms.
Setting Realistic Goals - Helping You Grow as a Company
Another job your PPC management team has is helping you set realistic goals for your ads and for your business. We can help you figure out your goals for growth and can use online ads to help you achieve those goals.
Budget Management - Stretching Your Marketing Budget
Our company is one of the few that can successfully manage large and small budgets. How much you spend on your ad campaigns is flexible. If your paid search campaign is going so well that you are swamped with leads, you can pause the campaign to give you time to respond to customers in a timely fashion. Conversely, if you need some leads in a hurry, you have the capability with online ads to increase your budget to bring in business.
We hope this PPC management pocket guide was helpful. For a more in-depth look at Digital Division’s pay-per-click advertising services, continue reading this page.
Results You Can Track
Every paid search campaign is connected to phone and form conversion tracking. This helps our campaign specialists know exactly what words are working for your business to continually improve results. It also means you can track specific leads generated by your marketing dollars for measurable ROI (return on investment).
As a full disclosure agency, you will always know exactly how much money is going into your paid search campaign. Our clients pay Google directly for their Google Ads and we invoice separately for your monthly management fee. Your management fee should be clearly defined because you deserve transparency. No hidden fees, no surprises.
Pay-Per-Click (PPC) Management From the Experts
More than 80% of businesses understand that showing up in search engine results pages (SERPS) is critical to effectively reaching their customers. What’s the secret to ensuring your business shows up? PPC advertising is a top marketing strategy that can offer businesses faster returns with easy-to-track, measurable results. A top marketing strategy for getting results is pay-per-click marketing, and you can take advantage of this method today. If you haven’t considered utilizing PPC management to grow your business, you’re no doubt missing out on high quality leads. Digital Division can help.
We’re so good at PPC, that Google invited us to be part of Google Elevator—an invitation reserved for 40 companies in the U.S. Google dominates the global Paid Search ad spend and Digital Division is working hand in hand with Google to make our client accounts perform at the highest level possible.
Why Partner With Digital Division for PPC Management?
Digital Division is a local Kansas City Premier Google Partner, meaning that we’ve passed Google Ads certification exams and are completely up-to-date on all of Google’s latest paid search tools and technology. As Google Partners, we have access to continuing education and opportunities to accelerate our skills and growth. For you, that means that you have trusted experts working on your account that have the knowledge necessary to optimize your campaign, reach your target audience, and increase your ROI.
Most pay-per-click campaign managers start with a few target keywords and only add to your campaign when you call to complain about results—that’s not us. We are hard at work on your campaign on a daily basis. Rather than using a PPC strategy that relies on automation and pre-set industry lists of keywords, we custom build a list of keywords specifically designed to grow your business in your geographic region. With advanced keyword research and data from proven strategies, contact our PPC marketing team to start your campaign off with great results.
A 2019 Blue Corona study found that businesses make an average of $2 in income for every $1 spent in Google Ads. Digital Division knows what your customers are looking for and we tailor our ads using extensive keyword research and demographic targeting. Targeting helps prevent people outside of selected demographics from seeing your ads. This means that your intended audience gets to see your ads, not someone who would not be interested in your products or services, which could waste your marketing dollars. We carefully build your Google advertising campaigns so that your budget is used effectively and intelligently.
Every PPC campaign is connected to phone and form conversion tracking. This helps our campaign specialists know exactly what words are working for your business to continually improve results. It also means you can track specific leads generated by your marketing dollars for measurable ROI. As a full disclosure agency, you will always know exactly how much money is going into your paid search campaign. Our clients pay Google directly for their Google Ads and we invoice separately for our management fee. No hidden fees, no surprises.
Our PPC Management Services
Our PPC management includes teaming up with you to develop the direction you envision for your campaign based on your business goals. Then we conduct an overview of your company’s online presence and complete keyword research and a competitor analysis to create campaigns that complement your business and a custom PPC marketing strategy designed to help you meet your business goals.
When you work with Digital Division to manage your PPC, you’re getting expert care that is personalized to your needs, budget, and desired results. All of our accounts receive…
- Real-time, daily PPC campaign adjustments
- In-depth, comprehensive keyword research to allow for only high-quality leads
- Ad creation based on target audience focus
- Conversion tracking and monitoring
- Ongoing reporting to ensure you stay on top of what’s happening with your account
- Access to new programs due to Digital Division’s status as a Google Elevator Partner
- Heavy focus on ROI
- Open lines of communication with knowledgeable account managers
Search Engine Optimization
In addition to PPC campaign management, Digital Division also provides search engine optimization (SEO) services including local search optimization and on-page optimization. PPC and SEO work together—a site with higher organic search results typically has a higher CTR (click-through rate), and traffic from paid search can help you boost your website’s organic rankings. Whether you need help drawing in an audience with engaging web content or improving your GMB and local listings, our team can help you develop a holistic marketing strategy that’s right for your industry and your goals.
“It's always important to screen a prospective PPC advertising agency before you buy into it or sign any long-term contracts with the company. You don't want to pay for manufactured clicks but only for the genuine ones.” - PPC Agency
5 Benefits of PPC Management Services
Beyond driving traffic and potential customers to your website, what are the benefits of PPC management? Here are 5 reasons why we recommend PPC marketing services to our clients:
- Generate New Leads: Unlike some marketing strategies that rely on reaching a customer base that is already aware of your brand (i.e. email marketing, organic social media, etc.), PPC allows you to reach new potential customers by displaying your ads to those in your target audience who search for your keywords.
- See Results Faster: Compared to organic SEO, you can expect to see results from PPC marketing campaigns in a relatively short amount of time.
- Improve SEO Results: PPC and SEO often work together—not only can SEO and PPC data give insights to better focus your marketing efforts, but PPC also contributes to SERP ranking factors such as site traffic and improved click-through rates on organic listings.
- Generate High-Quality Leads: PPC allows you to generate higher-quality leads by advertising to customers who are most likely already interested in what you have to offer. For example, leads from Google Ads (formerly Adwords marketing) PPC campaigns typically generate high-quality leads that are more likely to convert. Why? Because they target an audience that is actively searching for your products or services. Rather than placing your brand in front of a potential customer as they’re watching TV, scrolling through Instagram, or driving down the highway, with Google Advertisements, your audience has already deliberately searched for your product or service via Google search.
- Take Advantage of Extremely Targeted Advertising: PPC allows you to advertise on specific topics to help you hone in on your desired audience. With Google Ads, for example, you choose keywords that specify where you want your ads to appear. When a potential customer uses that keyword in Google search, your advertisement has the opportunity to show in their search results. You can also add negative keywords to your campaign—you can exclude specific phrases or cities from triggering your ads to even further narrow your audience.
More Than Just Google
While Google definitely accounts for a majority of the search traffic online, Bing and Yahoo! search engines still have millions of active users every day. Our PPC management company understands the niche demographics that are best targeted with each search engine. With industry-specific knowledge like this, we can give you a competitive advantage over other businesses. Of course, there are industries where social media advertising can be a better fit. We work collaboratively with you to maximize your budget and discuss whether to add social in place of Google Ads, or as a complementary strategy.
Geofencing Services
Geofence marketing is a powerful tool that enables you to place geographical boundaries that help you reach the right audience. Perfect for brick and mortar locations, retail stores, restaurants, and other small businesses that provide services to a specific geographical area, geofencing allows you to display ads to the target audience in your service area. Visit our blog to learn more about the benefits of geofencing advertising or call today to speak with an account manager about whether our geofencing services are right for your business.
Expert PPC Management from Digital Division in Lee’s Summit
If you’re looking for a company to plug specific keywords into an automated system and let algorithms run your account, then we aren’t the company for you. At Digital Division, we’re not a “set it and forget it” PPC management company that provides ambiguous reports—our professional Google AdWords agency is in your accounts daily, constantly looking for new opportunities to optimize your account and increase your ROI. We use automated tools to help us analyze the massive amount of data collected through Google Ads, but we make virtually all changes manually to ensure the best decisions are being made to generate maximum leads or sales for your company. That is what has landed our results in the top 5% of all PPC management companies in the United States.
“Ignoring online marketing is like opening a business but not telling anyone.”
Pay-Per-Click (PPC) Advertising FAQs
PPC stands for pay-per-click, a digital marketing model in which you—the advertiser—pay every time someone clicks on your ad. The price you pay for each click, or the cost-per-click (CPC), is determined by bids on specific keywords used in searches. PPC goes by other names as well, including search engine marketing (SEM), paid search, and AdWords marketing. There are several PPC marketing channels, but one of the most popular choices for PPC advertising is Google Adwords.
Google Ads, formerly Google Adwords, is an online advertising platform developed by Google that allows advertisers to display advertisements within Google’s ad network. This PPC platform gives advertisers two ways to reach people—through Google’s Display and Search Networks.
Google’s Display Network shows banner ads on websites they think potential customers could be visiting.
Google’s Search Network shows text ads to users who search the keywords chosen by the advertisers using the Google search engine. According to a 2019 study, nearly half of respondents said they click on text ads and 63% said they would click on a Google ad.
In the paid search world, Google is king. 63,000 searches are performed on Google every second, no matter the day. Digital Division works closely with Google because it is the best way to ensure our clients’ ads get seen.
Some people think they can handle their paid search accounts on their own, but there are a lot of reasons to obtain affordable PPC management from a company that specializes in digital marketing. You only have so much time in a day, and you may not have the time needed to make your PPC advertising campaigns work well. You may get more for your money when you have an expert handling your accounts. This also frees up your time to focus on other aspects of your business.
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Want to get your business to the top of search engine results pages (SERPs)? Of course you do. Whether you’re new to the PPC advertising game or looking for a new company to manage your existing Google Ads accounts, trust Digital Division. Our PPC management team monitors, optimizes, and adjusts your campaigns daily based on your specific needs.
We can handle Google Ads, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, and more. We also write ad copy that converts because it’s useless to throw money at ads that won’t connect with your target audience.
Do the best thing for your business and trust Digital Division, the Kansas City and Lee's Summit area experts in paid search marketing.