Accelerate Your Growth With Paid Search

Our approach to paid search is not like most agencies. That’s why we have been able to consistently deliver results in the top 5% of all paid search campaigns in the United States.

Most pay-per-click campaign managers start with a few targeted keywords and only add to your campaign when you call to complain about results. But that is not us. We are hard at work on your campaign on a daily basis. 

Digital Division does not use a pre-set industry list of keywords when building a campaign. We custom build a list of targeted keywords specifically designed to grow your business in your geographic region and use data from proven strategies to start your campaign off with great results.

Results You Can Track

Every paid search campaign is connected to phone and form conversion tracking. This helps our campaign specialists know exactly what words are working for your business to continually improve results. It also means you can track specific leads generated by your marketing dollars for measurable ROI. 

As a full disclosure agency, you will always know exactly how much money is going into your paid search campaign. Our clients pay Google directly for their Google Ads and we invoice separately for our management fee. No hidden fees, no surprises.

Pay-Per-Click (PPC) Management from the Experts

More than 80% of businesses understand that showing up in Search Engine Results is critical to effectively reaching their customers. What’s the secret ensuring your business shows up? A top marketing strategy for getting results is Pay-Per-Click marketing. If you haven’t considered utilizing PPC as a marketing tool, you’re no doubt missing out on leads. Digital Division can help.

We’re so good at PPC, that Google invited us to be part of Google Elevator - an invitation reserved for 40 companies in the U.S. Google dominates the global Paid Search ad spend and Digital Division is working hand in hand with Google to make our client accounts perform at the highest level possible. 

What is PPC?

Pay-per-click is a straightforward type of marketing campaign for Google advertising. You may have also heard it called cost-per-click or CPC. As an advertiser with a PPC campaign, you simply pay the publisher (in most cases Google) each time a user clicks on your advertisement. According to a 2019 study, nearly half of respondents said they click on text ads and 63% said they would click on a Google ad. 

Our PPC management includes teaming up with you to develop the direction you envision for your campaign based on your business goals. Then we conduct an overview of your company’s online presence and complete keyword research to create campaigns to complement your business and a custom PPC marketing strategy designed for your business.

Pay-Per-Click (PPC) Management from the Experts

More than 80% of businesses understand that showing up in Search Engine Results is critical to effectively reaching their customers. What’s the secret ensuring your business shows up? A top marketing strategy for getting results is Pay-Per-Click marketing. If you haven’t considered utilizing PPC as a marketing tool, you’re no doubt missing out on leads. Digital Division can help.

We’re so good at PPC, that Google invited us to be part of Google Elevator - an invitation reserved for 40 companies in the U.S. - the top 5% of PPC companies who have the best results. Google dominates the global Paid Search ad spend and Digital Division is working hand in hand with Google to make our client accounts perform at the highest level possible. 

What is Google Ads?

Google Ads, formerly Google Adwords, is an online advertising platform developed by Google that allows advertisers to display advertisements within Google’s ad network. This PPC platform gives advertisers two ways to reach people - through Google’s Search and Display networks. The Search Network of course shows text ads to users who search the keywords chosen by the advertisers and the Display Network shows banner ads on websites they think potential customers could be visiting.

In the Paid Search world, Google is king. 63,000 searches are performed on Google every second, no matter the day. Digital Division works closely with Google because it is the best way to ensure our clients’ ads get seen.

Ad Tailoring and Targeting

A 2019 Blue Corona study found that businesses make an average of $2 in income for every $1 spent in Google Ads. Digital Division knows what your customers are looking for and we tailor our ads using extensive keyword research and demographic targeting. Targeting helps prevent people outside of selected demographics from seeing your ads. This means that your intended audience gets to see your ads, not someone who could waste your marketing dollars. We carefully build your ads so that your budget is used effectively and intelligently.

More than Just Google

While Google definitely accounts for a majority of the search traffic online, Bing and Yahoo! Search engines still have millions of active users every day. Our PPC management team understands the niche demographics that are best targeted with each search engine. With industry-specific knowledge like this, we can give you a competitive advantage over other businesses. Of course, there are industries where social media advertising can be a better fit. We work collaboratively with you to maximize your budget and discuss whether to add social in place of Google Ads, or as a complementary strategy.

Expert PPC Management from Digital Division

We are not a “set it and forget it” PPC Management company. If you are looking for a company to plug your PPC account into an automated system and use algorithms to manage your account then we aren’t the company for you. Our results are in the top 5% of all PPC management companies because our PPC managers are in your accounts constantly making changes and optimizing your account to provide maximum ROI. We use automated tools to help us analyze the massive amount of data collected through Google Ads but we make virtually all changes manually to ensure the best decisions are being made to generate maximum leads or sales for your company.

Trust Digital Division with Your PPC

When you work with Digital Division to manage your PPC, you’re getting expert care that is personalized to your needs, budget, and desired results. Each of our accounts experience:

• Real-time, daily campaign adjustments
• In-depth keyword research to allow for only high-quality leads
• Ad creation based on target audience focus
• Conversion tracking and monitoring
• Ongoing reporting to ensure you stay on top of what’s happening with your account
• Access to new programs due to Digital Division’s status as a Google Elevator Partner
• Heavy focus on ROI