Empower Your Marketing Strategy with Digital Division's Geofencing Services
Elevate your brand's reach with our high-impact geofencing marketing. Geofencing technology enables you to reach audiences accurately based on their physical activities and frequent locations. Whether at competitor storefronts, shopping malls, or even in the comfort of their homes, provide your potential customers with engaging digital content tailored to their specific needs.
Our geofencing advertising services offer a powerful tool for promoting your brand by serving users targeted product videos or static ads. The captivating messages and persuasive call to action can be displayed just as consumers enter any of the virtual geofences that we set up for your campaign.
The key to geofencing advertising is in the mobility of your potential customers. With location services activated, a mobile device becomes more than just a phone. As of 2023, an astounding 6.92 billion or 85.74% of the world's population are smartphone users. Mobile geofencing is not just a trend, but a necessity for reaching your target consumers wherever they go throughout their day.
Choose Digital Division, one of the leading geofencing companies, and leverage our expertise in geofencing services to deliver precisely targeted, compelling geofence advertising that speaks directly to your audience’s unique needs.
How to Use Geofencing Marketing to Grow Your Business
Geofencing can produce great results for marketers seeking to implement location-based marketing to target specific audiences. Here's the facts:
- Almost 90% of surveyed marketers using location-based marketing saw increased sales and engagement with customers.
- Mobile ads utilizing geofencing have double the click-through rate of the average campaign.
- Geofencing is compatible with 92 percent of smartphones and most people will check their phones an average of 58 times a day.
- Over three-quarters of consumers want personalized experiences, including ads - and geofencing is the answer to this.
- Geofencing campaigns proved up to 10 times more effective than email marketing.
Geofences can be set up on mobile, tablet, and even desktop devices anywhere in the world. Check out our downloadable resource on geofencing and contact Digital Division to help develop your next campaign!
Geofencing is Hyperlocal Marketing
Geofencing can be configured to target a certain place, a demographic market area, a business category (e.g., restaurants), a brand location (e.g., all the franchises worldwide), a city, or a state. Geofencing is focused on the virtual perimeter you build around a specific geographic location to deliver targeted messaging. There are many types of alerts you can send when a user enters a geofence. The most popular types include text messages, in-app notifications, and social media ads. Check out our list of benefits of doing Geofencing with Digital Division:
Allows you to be seen across more than 600,000 apps and in mobile web browser
Can target within 25 square feet of a building
Determine a specific area for a target audience, show ads to them across apps, social, display etc.
Uses creative display ads to promote call to action
Can promote to them for 30 days after the day they stepped into the fence
Landing pages used in campaign can help ensure successful lead capture and customer journey
Metrics can be finalized based on traffic, lead generation or brand awareness
Reporting on success of campaign is accessible through white label reporting link (DD logo)
Can geofence neighborhoods, trade show events, areas with bad weather, areas where client or customers will be at or impacted areas where the service may be needed
Exploring Geofencing Opportunities Across Multiple Industries
At Digital Division, we're experts in geofencing services. We've successfully utilized geofencing marketing strategies across a myriad of industries. If your industry hosts frequent events or tradeshows, it could be a prime candidate for geofencing advertising.
Is your industry not mentioned below? Don't hesitate to connect with us. We'd be happy to chat about how our geofencing services could potentially benefit your business.
Great Opportunities for Geofencing:
- Trade Show Exhibitor / Event Planning
- Car dealership
- Retail or franchise
- Restaurants / Food
- Education
- Medical/Healthcare/Senior Care
- Home Care - roofers, HVAC
- Banking / Finance
- Real Estate Developers / Sales (not for individual listings but a builder/developer)
Emerging Opportunities for Geofencing:
- Personal Injury Lawyers - reach accident victims at ER Centers, Hospitals, and car repair centers
- Professional Services - legal, professional service driven
- Non Profits
- Trade Organizations
- Hospitality / Travel - casinos
- B2B / Account Based Selling - liquor brand selling to restaurants, medical device that is looking to sell hospital systems (decision makers)
Maximize Your Brand's Reach with Digital Division's Precision Geofencing Services
Ready to transform your marketing strategy with cutting-edge geofencing technology? Partner with Digital Division to harness the power of precise location-based advertising. Engage your audience with tailored content that resonates with their unique needs. Contact us today to start creating impactful geofencing campaigns that drive real results for your brand!