Concrete Designs
How Digital Division helped Concrete Designs increase organic search traffic by 167% with consistent growth over 2 years.
The Problem / Insight
Concrete Designs initially approached Digital Division seeking to enhance their conversions, search visibility, and organic search traffic. Despite a solid product offering, their online presence was underperforming, prompting them to seek expert assistance to elevate their digital strategy.
Upon analysis, we identified that Concrete Designs faced significant challenges in optimizing for both local SEO and e-commerce. Their existing strategy lacked the multi-faceted approach necessary to effectively cater to both local clientele and national markets, which was essential for their growth.
Solution / Idea
To address these challenges, we established ambitious yet achievable goals aimed at increasing both local and national traffic. By setting clear metrics for success, we focused on enhancing Concrete Designs' digital footprint, ensuring measurable improvements in search visibility and conversion rates across different market segments.
Approach
Strategy 1: Developing an Ecommerce-Friendly Website
We developed a new e-commerce website for Concrete Designs, featuring optimized product pages and a secure checkout to enhance user experience and boost conversions.
Strategy 2: Expanding Website Content
We expanded the website's content on Concrete Designs' products and services with detailed descriptions, images, and target keywords to enhance user engagement and improve search engine rankings.
Strategy 3: Implementing Local-Focused SEO
To boost local visibility, we added local-focused SEO content by targeting services unique to the area, using geo-targeted keywords, and creating location-specific service pages for Concrete Designs.
Strategy 4: Adding Extensive Blog Content
We implemented a blog strategy for Concrete Designs, producing high-quality articles and insights to boost their industry authority and attract more organic traffic.
Results
Conclusion
By aligning our approach with Concrete Designs' goals, we successfully enhanced their digital presence, resulting in improved search visibility and increased conversions. Our strategies, including the development of an ecommerce-friendly website, expanded content, local-focused SEO, and a robust blog strategy, directly contributed to measurable growth in both local and national markets.
Similar strategies can be tailored to meet the unique needs of your business, delivering consistent and sustainable growth. By continuously optimizing and monitoring results, Digital Division ensures that your business can achieve long-term success without relying on excessive budgets or facing the pitfalls of rapid expansion. Our focus on conversion growth guarantees that your investment yields the highest possible returns.
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