DFX Foundation & Waterproofing Experts
How Digital Division helped DFX Foundation & Waterproofing Experts increase Google organic search traffic by 130% in under a year.
Overview
The DFX Foundation & Waterproofing Experts approached Digital Division to support their rapid expansion into new service areas. Although they were already performing well in organic searches within the Memphis area, they aimed to establish new locations in Nashville, Chattanooga, and Little Rock.
We identified the primary challenge as the need to enhance their online presence to support this growth. Our strategy focused on creating website content tailored to their new service areas. This involved developing targeted content to promote their services and prioritizing topics based on consultations with the client.
A detailed analysis of their existing web content revealed areas for improvement and expansion. Our goal was to significantly increase their website content to capture a wider audience and improve visibility in the desired markets. We created location-specific content for their website and utilized rank tracking and customized reporting to boost their rankings and organic search traffic in these regions, thereby supporting DFX's growth objectives.
Approach
Our SEO approach to enhance DFX Foundation & Waterproofing Experts' results in new service areas involved several key strategies:
Improve Existing Content
We optimized the current website content by integrating targeted keywords and ensuring each page focused on its specific purpose to minimize overlap and prevent cannibalization.
Expand Blog Content
We expanded blog content with topics targeting informational searches to boost the website's authority.
Create New Service Area Pages
We developed new pages for each of DFX's services in their new service areas. These pages targeted geotagged keywords and the client's primary keywords.
Focused Keyword Tracking and Reporting
We ensured all strategies were curated for each target area, maximizing results and delivering accurate reporting.
Results
Conclusion
By aligning our approach with DFX Foundation & Waterproofing Experts' expansion goals, we achieved remarkable results, with their Google organic search traffic increasing by 130% overall. Specifically, organic traffic surged by 600% in Nashville and 205% in Little Rock, while top 10 rankings in Nashville rose by 240%. Our targeted content creation and strategic SEO enhancements directly contributed to this significant growth, solidifying their presence in new markets.
Similar approaches can be customized to achieve outstanding results for your business. Our services, strategies, and reporting can be tailored to match your specific needs, ensuring consistent growth and enhanced online visibility. By focusing on data-driven optimization and continuous monitoring, Digital Division can help your business achieve sustainable success and maximize your investment returns.
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