Google Business Profile Video Verification Process Explained

Why Google Business Profile Verification Matters for Your Business

Google Business Profile is like your digital storefront, making it easier for customers to find accurate listing details about your services, hours, and location. While your business can appear on Google Maps even without verification, not claiming and verifying your profile leaves it vulnerable to unwanted changes from competitors that could impact your visibility on search engines.

By finding and verifying your profile, you’re solidifying your legitimacy as a business owner and fully representing your business online. A verified profile allows you to:

• Show up more effectively in local search results and on Google Maps
• Attract customers actively searching for a business located near them
• Respond to reviews and build trust with your audience
• Optimize your profile to appear more frequently in search results
• Drive more foot traffic to your physical or service-area business

Completing the quick video verification process for your Google Business Profile ensures your business is verified, boosting visibility, trust, and growth opportunities. Don’t miss the chance to represent your business the right way!

What Is Video Verification and Why Is Google Requiring It?

Video verification is a new and efficient way to showcase your business's legitimacy and operations by submitting a short, continuous video. It allows Google to confirm that your business physically exists and that you’re authorized to manage it. Previously, businesses relied on methods like postcard verification, providing an email address, or submitting business documentation to prove authenticity.

Now, with GBP (formerly Google My Business) video verification, the process is faster and more secure, offering a streamlined alternative to traditional approaches.

Eligibility to Verify Google Business with Video:

Google offers video verification primarily for businesses with:

• A physical storefront or hybrid model (e.g., retail stores or restaurants)
• Service-area businesses without a physical address (e.g., plumbers, cleaners)

Step-by-Step Guide to Google Business Profile Video Verification

If you’ve been prompted for GBP video verification, don’t worry! Follow this detailed guide to complete the process and secure your verification status successfully.

Step 1: Prepare for Video Verification

Google has specific requirements for your video verification Google Business Profile submission, so preparation is key. Here's what you’ll need:

• Location Evidence: Record external signage, street signs, nearby landmarks, or any clear indicators proving your business operates at the listed physical location.
• Proof of Business: Show your business name on visible signage, a company vehicle, or official documentation, such as a business license.
• Proof of Management: Record yourself showcasing access to your property or equipment. This could include unlocking a door, accessing a storage room, opening a cash register, or demonstrating the tools of your trade.

Plan your video to clearly cover all these requirements. Google prefers concise, continuous recordings that provide all necessary proof.

Step 2: Recording Your Video

Use your mobile device or desktop browser, as Google verification videos are typically submitted via Google Maps or a browser-based interface. Here's how to do it:

1. Log into your GBP account. Access your profile through Google Maps or your browser’s Google Business Profile dashboard.
2. Start the verification process. Follow the prompts for video verification.
3. Record a continuous video:
   1. Start outdoors to show the physical location, such as external signs or surrounding streets.
   2. Move indoors to capture your business signage, storage room, tools, or other operating equipment.
   3. Keep the video between 30 seconds and 2 minutes, ensuring it’s unedited and recorded in a single take.

Step 3: Uploading the Video

After recording, here's how to upload your Google verification video:

1. Review your footage to ensure all requirements are met.
2. Submit the video through the Google Business Profile interface.
3. Wait for confirmation that Google has received your submission.

Google typically takes 3-5 business days to review your video and update your verification status.

Step 4: Awaiting Feedback

Once Google reviews your video, you’ll receive one of two outcomes:

• Successful verification: Your business becomes officially verified, and you can start optimizing your GBP.
• Rejection: Google will explain the issues with your submission, allowing you to re-record and re-submit.

Common reasons for rejection include missing required elements (e.g., no signage, storage room, or tools), incomplete recordings, or unclear visuals.

By following this guide, you'll know exactly how to verify video on Google and ensure your business’s physical location is authenticated without unnecessary delays.

Success Story: Trustfall Plumbing’s Verification Journey

Trustfall Plumbing faced several hurdles with video verification, including initial submission delays. With proper planning and guidance from Digital Division, they overcame the challenges.

What They Did Right:

• Followed Google’s requirements step-by-step
• Captured high-quality footage of their storefront and branded equipment
• Received verification approval within 5 business days!

Today, Trustfall Plumbing not only has a fully optimized profile but also ranks higher in local search results, improving their foot traffic and customer inquiries.

Navigating Google’s verification processes can be challenging, but you don’t have to do it alone. Digital Division helps businesses like yours succeed in SEO, enhance online credibility, and attract potential customers.

Why Choose Digital Division?

• Expert Guidance: From completing the gmb video verification process to optimizing for local search.
• Tailored Services: Customized marketing solutions to fit your business category and unique needs.
• Proven Results: A track record of helping businesses like Trustfall Plumbing stand out online.

How We Can Help:

• Guide you through video verification for Google Business Profile (GBP).
• Perform a GBP audit for local SEO to identify opportunities for growth.
• Optimize your profile and strategies to improve visibility in your business category.
• Create engaging and SEO-friendly content for your website.
• Provide tailored small business SEO solutions to help you compete locally.

Start Growing Your Business Online Today

Verifying your Google Business Profile is essential for building trust and increasing your visibility on the world’s largest search platform. A successful verification process unlocks your profile’s full potential, making it easier for potential customers to find and trust your business.

Need help getting verified or improving your local SEO? Contact Digital Division today and let our experts take care of your video verification, SEO reporting, and local SEO strategies.