October 28, 2020 | Paid Search
If you run a small business, your marketing budget might be tight. You don’t want to waste money on advertising that isn’t going to bring you a return on your investment. No one likes to waste money, but maximizing a marketing budget is especially important for small businesses because you need every penny you have […]
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October 21, 2020 | Website
Do It Right The First Time Most small businesses know that the hardest part of running a small business is getting your name out there. You may create the best organizational products around or be the best lawyer in town, but you can’t bring in new clients or consumers if no one knows you exist. […]
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October 15, 2020 | Paid Search
PPC Rules Google recently announced some changes related to its Google Ads targeting parameters. In the past, any company could use Google Ads’ different targeting options to target specific ZIP codes or other traits when advertising their services or products to consumers. ZIP code targeting was intended to narrow local target ads to specific areas; […]
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September 21, 2020 | Social Media
How To Use LinkedIn For Your Business The world of internet marketing is vast. Like the universe, it seems to only be expanding. You may have just figured out how to advertise on Facebook or Google, and now you have to figure out how to advertise on LinkedIn, too? We understand that keeping up with […]
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September 8, 2020 | Search Engine Optimization
Two Sides Of The Same Coin SEO and SEM are often used interchangeably in digital marketing, but they are actually different terms that mean different things. What Is SEO? SEO or Search Engine Optimization is the process of helping your website rank higher ORGANICALLY on search engines. There are generally two types of SEO, on-site […]
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September 1, 2020 | Social Media
Questions To Ask When Choosing A Social Media Platform Before deciding which social media channel is best for you, you need to look at your resources and your goals. Here are a few questions you need to answer before investing a bunch of money into a campaign: 1. What is your budget? If you’re a […]
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