Categories

Will Google’s New Targeting Rules Affect Your PPC Campaign

Will Google’s New Targeting Rules Affect Your PPC Campaign?

October 15, 2020 | Paid Search

PPC Rules Google recently announced some changes related to its Google Ads targeting parameters. In the past, any company could use Google Ads’ different targeting options to target specific ZIP codes or other traits when advertising their services or products to consumers. ZIP code targeting was intended to narrow local target ads to specific areas; […]

Read More
The Small Business Guide to LinkedIn Advertising

The Small Business Guide to LinkedIn Advertising

September 21, 2020 | Social Media

How To Use LinkedIn For Your Business The world of internet marketing is vast. Like the universe, it seems to only be expanding. You may have just figured out how to advertise on Facebook or Google, and now you have to figure out how to advertise on LinkedIn, too? We understand that keeping up with […]

Read More
What are SEO and SEM

What are SEO and SEM?

September 8, 2020 | Search Engine Optimization

Two Sides Of The Same Coin SEO and SEM are often used interchangeably in digital marketing, but they are actually different terms that mean different things. What Is SEO? SEO or Search Engine Optimization is the process of helping your website rank higher ORGANICALLY on search engines. There are generally two types of SEO, on-site […]

Read More
Which Social Media Platform Is Best for My Business

Which Social Media Platform Is Best for My Business 2020

September 1, 2020 | Social Media

Questions To Ask When Choosing A Social Media Platform Before deciding which social media channel is best for you, you need to look at your resources and your goals. Here are a few questions you need to answer before investing a bunch of money into a campaign: 1. What is your budget? If you’re a […]

Read More
The Guide to Small Business SEO

The Guide to Small Business SEO

August 26, 2020 | Search Engine Optimization

At Digital Division, we really wanted to explain some SEO topics and give everyone more understanding about what SEO does and what it can do. So, we’ve written the ultimate guide to SEO for small businesses. We hope it helps you! What is Small Business SEO? SEO, or search engine optimization, can seem like a […]

Read More
Ways Your SEO Company Is Lying To You

Ways Your SEO Company Is Lying To You

August 18, 2020 | Search Engine Optimization

Does This Title Get Your Attention? Everyone wants to rank first on Google and every company wants to tell you they can get you there. The truth is, there are a lot of companies who will try to pull SEO scams and tell you what you want to hear. Whether it’s telling you you can […]

Read More