August 18, 2026 | Paid Search
5 Takeaways From the Q2 2026 State of Search Report What the latest Datos and SparkToro research means for your marketing If you’ve seen a headline claiming AI is about to replace Google, the latest search data offers a useful reality check. The report was produced by Datos, a Semrush company, with analysis from SparkToro. […]
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July 21, 2026 | Paid Search
How to Fix Crawl Errors for Better SEO: 7 Issues That Actually Matter The crawl issues that impact rankings, AI visibility, and revenue TL;DR: Fix These Crawl Errors First Crawl errors impact rankings, indexing, and visibility They also affect AI search results and lead generation Not all crawl errors matter — some are expected Fix […]
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July 14, 2026 | Paid Search
Tools Professional Google Ads Agencies Use to Track, Report, and Improve Results Key Takeaways Google Ads alone does not show the full performance picture Agencies use advanced tools to track real lead quality and revenue Call tracking and attribution tools reveal what actually drives results Reporting dashboards turn complex data into clear decisions Optimization tools […]
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July 10, 2026 | Paid Search
ChatGPT Ads Are Now Live: What Businesses Need to Know Before Getting Started Last Updated: July 2026 ChatGPT Ads are now live, allowing businesses to advertise directly within ChatGPT through OpenAI Ads Manager. As more people turn to AI-powered search to research products, compare services, and ask buying-related questions, businesses have a new opportunity to […]
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June 4, 2026 | Paid Search
What You Should Expect From a Google Ads Agency Report (And What Most Agencies Won’t Show You) Published on: June 3, 2026 Most Google Ads agencies will send you a report every month. Charts. Metrics. Maybe a few notes. But here’s the problem: Most reports don’t actually tell you what you need to know. They […]
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March 5, 2026 | Paid Search
Google Ads in Search Results: How They’ve Changed Over the Last 10 Years Google Search ads didn’t just evolve. They transformed. Ten years ago, ads were mostly static text blocks. You wrote the copy. Google showed it. Today, ads are dynamic systems. You provide inputs. Google assembles the final experience. Headlines change. Images rotate. Layouts […]
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