What is SEO, and why is it important?

What is SEO, and why is it important?

May 8, 2023 | Search Engine Optimization

What Is SEO? Having a website is essential for success when running a business in today’s day and age. However, simply having a website is not enough. Your website needs to be optimized for search engines to ensure that it is visible to potential customers. This is where Search Engine Optimization (SEO) comes in. At […]

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What Is Black Hat SEO?

August 16, 2021 | Search Engine Optimization

Wrong Ways To Market Your Business Black hat SEO consists of unethical link-building tactics that gain traffic to a site via sneaky shortcuts, without the help of legitimate organic traffic to that site. Black hat tactics should be avoided at all costs because Google knows (or will find out, eventually) Google always knows.  Here are […]

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Is SEO worth it for Small Business?

August 4, 2021 | Search Engine Optimization

Help My Small Business Get Found If you are the owner of a small business, you might wonder if it’s worth it to invest in SEO marketing and optimization. The answer is, “Yes, definitely!” As we’ve discussed before, small businesses need SEO because your competitors are most certainly paying for SEO, and if they’re bigger […]

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Can Duplicate Content Hurt Your SEO?

June 14, 2021 | Search Engine Optimization

Can Duplicate Content Hurt Your SEO? Duplicate content is content that appears on more than one page of your website or related pages such as landing pages. Duplicate content doesn’t mean plagiarized content, but it is easy to get confused about this. Your content may be 100 percent original content, but it’s important not to […]

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