Solar Marketing That Powers Growth

Drive More Solar Leads with Smarter Digital Marketing

The solar industry is booming, but so is the competition. If your solar company isn’t dominating search results, your competitors are. At Digital Division, we specialize in digital marketing for solar companies that increases visibility, builds trust, and delivers measurable results.

We design our strategies for one goal: to generate solar leads that convert into more booked consultations and panel installs.

Why Solar Companies Need Digital Marketing Now

• Unprecedented growth: The U.S. has surpassed 5 million solar installations and is on track to double that by 2030.
• A $25+ billion industry: Solar is one of the fastest-growing energy markets in the country.
• Informed customers: Over 80% of homeowners research online before contacting a solar installer.
• High competition: With dozens of local companies in every region, the installers with the strongest digital presence win.

The demand is there. Success depends on your ability to stand out online and capture qualified solar leads before your competitors do.

Digital Marketing for Solar Companies Proven to Increase Leads & Panel Installs

We know solar marketing isn’t one-size-fits-all. That’s why our strategies are data-driven and results-focused. We use many tactics, from search engine optimization to paid campaigns. Each one aims to generate more leads and boost your installation pipeline.

With Digital Division, you get:

• More inbound calls and consultations.
• Lower cost-per-lead on paid advertising.
• Consistent lead flow month after month.
• Increased brand trust through content and reviews.

When you partner with us, you get more than marketing. You get growth that scales with your business.

We Understand the Unique Challenges of the Solar Industry

Every solar business is different. Whether you serve homeowners, businesses, or entire communities, you need a marketing strategy that aligns with your specific goals and challenges. That’s why our approach is flexible, data-driven, and tailored to the solar market segments that matter most to you.

Residential Solar

Residential solar is highly competitive and fast-moving. Homeowners often compare multiple installers and financing options before making a decision. Our marketing campaigns are designed to educate your target audience, build trust, and generate qualified leads, so you close more consultations and installations.

Commercial Solar

Commercial solar projects require longer sales cycles and decision-making across multiple stakeholders. We help you stand out to businesses and government buyers with targeted B2B digital marketing strategies that generate visibility and position your brand as a leader in renewable energy.

Solar Storage

With solar storage solutions like Tesla Powerwall and Enphase batteries on the rise, customers want to understand how storage maximizes their investment. We create marketing campaigns that highlight value, efficiency, and profitability, helping you upsell storage and increase revenue per customer.

What Makes Digital Division Different from Other Solar Marketing Companies?

Lots of agencies say they do solar marketing. Here’s why Digital Division stands out:

• Industry expertise: We stay on top of the latest solar trends and customer behaviors.
• Proven framework: Our digital strategies consistently reduce lead costs and increase close rates.
• Customized approach: No cookie-cutter campaigns. We build a marketing plan tailored to your goals.
• Dedicated team: When you work with us, you get a partner who’s as invested in your success as you are.
• Transparency & reporting: Clear dashboards and reports show exactly how your investment is performing.

We don’t just market solar — we help solar companies grow.