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How to Evaluate Your Marketing Team’s Performance

March 12, 2025 | Branding, Paid Search, Search Engine Optimization, Social Media, Website

How to Evaluate Your Marketing Team’s Performance Great marketing doesn’t happen by accident—it’s the result of a focused team making smart, data-driven decisions that align with clear marketing goals. To achieve effective advertising and impactful campaigns, it’s crucial to know how to measure marketing effectiveness and evaluate your marketing strategy. If you’re leading a marketing […]

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How to Allocate Marketing Budgets Across Channels

November 19, 2024 | Branding, Geofencing, Paid Search, Search Engine Optimization, Social Media, Website

How to Allocate Marketing Budgets Across Channels Navigating the complexities of marketing budget allocation can often feel like steering a ship through choppy waters. For small business owners and marketing managers, knowing how to divide marketing budgets is key. This helps maximize reach and impact. This guide looks at smart ways to spend your marketing […]

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Leveraging AI for Dynamic Content in Paid Search

August 3, 2024 | Paid Search

Harness AI-Driven Location-Based Advertising with Digital Division Location-based advertising has become a crucial strategy for businesses looking to connect with potential customers in specific regions. The rapid advancements in artificial intelligence (AI) have revolutionized this approach, enabling marketers to deliver highly personalized content tailored to the searcher’s location. Digital Division is utilizing AI to transform […]

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How Paid Search Increases Your Business's Reach

How Paid Search Increases Your Business Reach

June 5, 2023 | Paid Search

How Can Paid Search Make An Impact? Having an online presence for your business is crucial in order to stay competitive in dense markets today. When it comes to online advertising, Google is cornering the market. With over 90% of internet searches conducted on Google, it’s no wonder why businesses are investing in Google’s paid […]

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Top 6 Digital Marketing Myths

June 28, 2021 | Branding, Paid Search, Search Engine Optimization, Social Media, Website

Stories Your Being Told About Promoting Your Business Marketing businesses and brands on the internet can get complicated. Online marketing also changes rapidly, so it can be difficult to keep up with what’s true and what’s a myth. You have probably heard a lot of “facts” about digital marketing, but you may be finding it […]

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Top Digital Marketing Mistakes to Avoid

June 7, 2021 | Branding, Paid Search, Search Engine Optimization, Social Media, Website

Top Digital Marketing Mistakes to Avoid Internet marketing moves fast, and it can be tough to stay on top of the latest trends. You have to keep up because what was an effective marketing strategy last year may not be effective this year. You can avoid making marketing mistakes online by doing your research and […]

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