October 15, 2020 | Paid Search
PPC Rules Google recently announced some changes related to its Google Ads targeting parameters. In the past, any company could use Google Ads’ different targeting options to target specific ZIP codes or other traits when advertising their services or products to consumers. ZIP code targeting was intended to narrow local target ads to specific areas; […]
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June 22, 2020 | Branding, Geofencing, Paid Search, Search Engine Optimization, Social Media, Website
Market My Business Marketing is the ability to promote your product, brand, or service to your customers. There are many facets of marketing, from social media to paid search, a website, a brochure, video, or billboard. If you’re a small business owner, marketing is imperative and you have to develop the necessary skill sets to […]
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December 26, 2019 | Branding, Paid Search, Search Engine Optimization, Social Media, Website
2020 Digital Marketing Trends And Beyond It’s hard to believe how quickly 2019 is coming to a close. As is the nature of the beast, digital marketing has changed a lot throughout the past year, and we expect the same for the next. As we look forward to the new year, here are some Digital […]
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October 24, 2019 | Paid Search
Monthly Budgets for PPC Campaigns Since the inception of Google Ads, PPC managers have longed for the ability to provide a monthly budget rather than a daily budget. A daily budget assumes that clients are running seven days a week, which is not always optimal for clients with smaller budgets. Google appears to be implementing […]
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