A Recipe for Client Engagement

Shick Esteve

Shick Esteve is a leading provider in complete, integrated ingredient automation systems for the food manufacturing supply and ingredient automation industry. Providing operating systems worldwide, Shick Esteve is a member of many prestigious food industry affilitates. When they needed a WOW factor at the IBIE conference in September 2019, Shick Esteve called Digital Division to design and implement a unique, creative and engaging solution on an interactive touch screen kiosk platform. 

Not only was this kiosk an ingredient for hooking tradeshow participants but it was the first-step in an ongoing sales tool that allowed for users to see commercial ingredient automation equipment videos, specifications and Shick Esteve's quality assurance processes. With a simple swipe and a drag, kiosk users are able to collect digital brochures, videos, PDF documentation and more - throughout the customer journey and email any information to themselves - all right from the convenience of the kiosk!

A Stirring Success

Digital Division utilized Shick Esteve's kiosk platform and devised customer journeys with a critical UX design to ensure users paths were intuitive. The design was developed to complement existing brand standards and enhance functionality and user engagement. Digital Division provided content flow strategy, included animations to promote additional engagement and user interest, ensured the branding was consistently implemented in all assets, and was consulted on the vision to create user interfaces. The implementation was brought to life by a tightly woven effort between Digital Division’s creative strategists, strategic architects and in-house developers.

Mixing it Up with Crowd-Pleasing Animations

Using the marketing software Intuiface, Digital Division developed an animated kiosk program with end-to-end experiences for different customer paths (sales, engineering, management). Users at the tradeshow were able to engage with the kiosk with the support of an on-hand salesperson or navigate the kiosk independently. Each screen was developed to showcase company information in a multi-faceted user experience. Digital Division also developed animations to enhance and create an overall more engaging user experience.

Results

In a compressed timeline, Digital Division used a pioneering programming software to develop an interactive user interface for Shick Esteve’s conference display. The kiosk dazzled tradeshow participants and allowed the Shick Esteve to bring the user experience to life as it was presented on a bubble wall in Las Vegas.