Kansas City Branding Agency - Scaling Brands like Superheroes
Breathe life into your company story. Find your voice, your mission, and your creative spirit. That’s the power of partnering with Digital Division—a Kansas City-based brand marketing agency—to develop your brand’s identity in conjunction with your marketing strategy.
We integrate your brand into every aspect of your online and offline strategic marketing plan by starting with creative content that projects your voice and combines it with visual imagery that tells your unique story. The outcome? A marketing strategy with superhero-like results that scale your brand to new heights.
The foundation of Digital Division’s powerful brand management strategy is developing a voice that advances your message and designing a distinct image that gives your company a visual identity. We will help take your brand somewhere new and exciting, while continuously infusing direction from lessons learned and impacts on consumer behavior. At Digital Division, we can help you take the first step with your brand identity or sharpen the edges to conquer your industry.
Your New Look
Branding is your identity, and your identity is the foundation of successful marketing campaigns. Let the branding guru's at Digital Division discover your new company brand.
Discover Your Brand.
Share Your Story.
Captivate Your Audience.
As a branding and marketing agency, we believe in helping companies communicate their story, define their mission, and develop a unique brand identity that is consistent across all advertising mediums—digital and traditional. By going through the creative process in partnership with you, we take every opportunity to grow in our understanding of your target market, your vision, and the value proposition of your company. From there, we’ll help you develop unique branding that sets you apart from your competitors and captivates your target audience.
Brand Strategy
As a full-service digital marketing agency, Digital Division goes beyond simply offering companies the tools they need to increase brand awareness—we partner with corporations, start-ups, and small businesses alike to craft brand strategies that are compelling and consistent. From developing a creative brief to serve as a blueprint for all creative marketing campaigns to designing a logo that will represent your brand for years to come, Digital Division is here to help you build a brand strategy that captivates your target audience.
“The keys to brand success are self-definition, transparency, authenticity and accountability.” – Simon Mainwaring
How Does Great Branding Help Your Business Succeed?
Most people who run a business have at least heard of “branding.” But what is it, and how does it help your business? Branding is the process of creating a company image that brings your business to life for consumers everywhere. Branding is helpful in imprinting your product, services, or business on the world.
We’ve all heard those catchy insurance commercials, and we remember a well-designed logo, and these are all parts of branding. Your brand helps tell your story to the world, but it also helps people remember you. When someone can identify your brand easily, they are more likely to hire you when they need your goods or services.
Great branding sticks with people and brings you more business. A recognizable brand that generates brand loyalty from your customer base, can reduce the overall cost of your marketing in the long-run.
Most businesses have the goal of growth, so branding is vitally important for growing your customer base. At Digital Division, we can help with this goal.
Great branding does the following for your business:
A well-branded company is not easily forgotten. Think about that Coca-Cola polar bear. Don’t you still want to cuddle with him? Brand marketing, when done well, can bring your business to life, as though it were a living thing. Have you ever been crushed when a company went out of business that you loved? Branding made that company a part of your life, and you connected with the brand on an emotional level. That emotional connection is why it hurt so much when that company went out of business. If your branding is done well, when a consumer needs the services you offer, they will remember your brand and look you up. You can get customers long after the first time they connected with your brand, story, or message. You can make them fall in love with you.
Great branding can also help you fine-tune your business’s services and narrow down your mission statement. This can help the company create a better product or service, without running around trying to do too much all at once. Your product line can be more defined, your marketing plan will be easier to stick with, and the quality of the product or service you offer will increase because you know where to focus your energy.
A strong brand also makes advertising a lot easier. You already have something to work with when sending out ads to pull in more customers. Effective brand marketing strategy goes hand in hand with advertising efforts.
Developing a Creative Brief: Your Branding Blueprint
Our creative agency will start with the foundation of every brand—logo design and messaging. Yet behind every brilliant identity is a thorough creative brief. To develop creative briefs, Digital Division works closely with our clients, conducts intensive audience and market research, and takes into consideration all the following aspects of the client account:
- The brand focus: mission, vision, core values, and brand attributes
- Review of current competitors and industry research and identifying competitive advantages and unique value proposition(s)
- Research of target audiences and defining lead opportunities
- Existing and/or new messaging incorporation (tagline consideration, if applicable)
- Determination of design likes/dislikes (based on examples provided)
- Expose any industry-specific or company-specific needs or challenges
Once developed, your creative brief will be used as a blueprint in the creative process. This document will ensure the designed brand is focused on your goals and that the intent and objective are carried throughout all creative messages marketing campaigns.
Designing Your Creative Assets
Design of the creative assets will be built with the audiences, messaging, and value statement as the blueprint. This includes:
- Name
- Logo (files formatted in .eps)
- Tagline
- Business Categories (SEO)
- Key Messages
- Visual Style – color palette, graphic standards, imagery style
- Logo Design & Development Process
“Marketing is no longer about the stuff you make but about the stories you tell.” – Seth Godin
Creating Key Messages and Campaigns
With key messages and value-added propositions defined, the defined campaign to appeal to target audiences will be flushed out. The campaign will include the overarching messaging, the targeted audiences and location-specific emphasis. The look and feel will be supported by the approved brand and there will be mockups shared to visually understand the implementation of tactics across various channels.
Additional Creative Options
For continuity in brand and more comprehensive branding, Digital Division suggests consideration of the following branding elements with the new logo: a company brand style guide, business cards, signage, printed brochures, email newsletter templates, billboards, vehicle wraps, presentations and more.
Expertly Crafted Brands
We execute dynamic brands to produce innovative creative solutions for our clients and tell a cohesive story across all platforms. Our branding is folded into campaigns to elevate your company's online presence and ignite your target audiences.
Brand Strategy in Action: Our Traditional & Digital Marketing Services
Once your brand and creative assets have been designed and developed, you can put your brand strategy in motion through traditional and digital marketing. A full-service agency, Digital Division can provide the website design, content creation, email marketing campaigns, social media marketing, and print services you need to continue to increase your brand awareness and reach new customers.
Separate Yourself From the Pack
As a full-service digital marketing agency, Digital Division goes beyond simply offering companies the tools they need to increase brand awareness—we partner with corporations, start-ups, and small businesses alike to craft brand strategies that are compelling and consistent. From developing a creative brief to serve as a blueprint for all creative marketing campaigns to designing a logo that will represent your brand for years to come, Digital Division is here to help you build a branding and marketing strategy that captivates your target audience.