Demand Gen Advertising Services That Drive Leads & Sales
Not every customer starts their journey with a search. Many scroll, watch, compare, and explore before they’re ready to take action. That’s where Google Demand Gen campaigns come in.
Demand Gen uses Google’s AI to turn everyday browsing moments on YouTube, Gmail, Discover, and beyond into opportunities for your brand to connect with the right people.
It’s designed to capture interest early, build trust through engaging formats, and convert attention into high-quality leads at scale.
At Digital Division, we build Demand Gen campaigns that feel seamless to your audience but powerful for your business. Whether you’re looking to expand beyond search or make your social ads work harder, we’ll create strategies that deliver more leads, lower costs, and measurable results.
What Are Demand Gen Ads?
Demand Gen ads are Google’s AI-powered campaigns designed to reach people who aren’t actively searching yet, but are exploring, comparing, and getting ready to make decisions.
These campaigns place your brand across YouTube, Gmail, Discover, Google Display, and even Maps, turning everyday browsing moments into opportunities for growth.
Why does this matter? On average, customers interact with 5.5 touchpoints before filling out a form and consider 4.3 brands at the start of their journey. Demand Gen helps you show up earlier, stay visible throughout the journey, and earn trust before your competitors.
Instead of waiting for customers to come to you, Demand Gen puts your business where discovery happens.
Demand Gen vs. Performance Max vs. Display Ads
Google offers multiple campaign types, and each has a role to play in your marketing strategy. Here’s how Demand Gen compares to Performance Max and Display:
| Demand Gen | Performance Max (PMax) | Display Ads | |
| Primary Goal | Generate high-quality leads and conversions with social-style visual ads | Maximize conversions or value across all Google channels | Build awareness and retarget with banners |
| Where Ads Appear | YouTube, Gmail, Discover, Display, Maps | Search, YouTube, Display, Shopping, Discover, Gmail, Maps (all in one campaign) | Google Display Network (websites + apps) |
| Creative Assets | Short-form video, in-stream video, images, ad copy | Text, images, video, feed data (varies by goal) | Static or animated banners, responsive ads |
| Best For | Reaching new audiences not actively searching; expanding social ads into Google | Advertisers wanting one campaign to cover all Google inventory | Brands needing broad reach, remarketing, or awareness at scale |
| AI Optimization | Uses AI to tailor formats + audiences for lead quality | Full-funnel AI optimization across bidding, targeting, creatives | Limited AI; placement-based targeting |
Why Demand Gen Matters for Your Business
Most marketing waits until customers are ready to search. But the truth is, people start forming opinions long before that moment. Demand Gen helps you reach them earlier, when they’re browsing YouTube, checking Gmail, or scrolling Discover. That way, your brand is part of their decision-making journey from the start.
Here’s why it matters:
- 98% of users say they’re more likely to trust recommendations on YouTube than other social platforms.
- 81% agree YouTube creators give them the information they need to make good decisions.
- Demand Gen campaigns expand your social strategy, allowing you to reuse or repurpose content from platforms like TikTok or Instagram and extend it into Google’s trusted ecosystem.
- By going beyond search, you capture audiences who may never have discovered your brand otherwise.
With Demand Gen, you’re not just showing up where customers are searching — you’re showing up where they’re discovering.
Proven Results with Demand Gen Campaigns
Demand Gen isn’t just about more impressions — it’s about better leads at lower costs. Advertisers consistently see stronger performance compared to social campaigns and other Google formats.
Here’s what the data shows:
- 1.3x more high-value leads than Meta and 1.6x more than TikTok.
- 26% year-over-year increase in conversions per dollar spent across 60+ Demand Gen launches.
- Advertisers adding Demand Gen to Search or PMax campaigns see 14% more conversions on average.
Demand Gen Real-World Results:
- ServiceTitan – Increased conversion volume by 36% and lowered cost per subscriber by 50% vs. social.*
- ExcelR EdTech – Boosted conversions by 20% while cutting CPL by 57%.*
- Audi Poland – Drove 2x more leads at 55% lower CPL than social campaigns.*
- DoorDash – Saw a 15% more efficient CPA and a 15x higher conversion rate with Demand Gen vs. Video Action Campaigns.*
For brands focused on quality, scale, and efficiency, Demand Gen Ads deliver proven performance you can measure.
*Source: Google research
How Demand Gen Campaigns Work
Demand Gen combines your business insights with Google’s AI to find and convert the right audiences at scale. Here’s how it comes together:
1. Your Inputs
You provide the building blocks:
- Creative assets (short-form videos, in-stream videos, images, ad copy).
- Audience signals (customer lists, lookalikes, interests).
- Business goals (leads, sales, brand awareness).
- Budget and bidding strategy.
2. Google AI Optimization
Google’s AI takes over, using real-time signals like device, time of day, engagement history, and predicted conversion value. It:
- Chooses the right formats (YouTube, Gmail, Discover, Display, Maps).
- Matches your creatives to the best placements.
- Runs A/B tests and Conversion Lift studies.
- Optimizes bids to deliver the most qualified leads at the lowest cost.
3. Your Outcomes
The result is a campaign that feels simple for you but powerful in performance:
- High-quality leads at scale.
- Lower CPL and higher conversion rates than social campaigns.
- Transparent reporting with format- and channel-level insights.
14% more conversions when added to Search/PMax campaigns
What Do You Need to Run Demand Gen Ads?
Strong creative assets are the key to making Demand Gen campaigns perform. The more variety you provide, the more Google’s AI can test and optimize your ads to reach the right audiences.
Essential Assets for Demand Gen Campaigns:
- Video Ads – At least 3 horizontal and 3 vertical videos for YouTube Shorts, in-stream, and in-feed placements.
- Images – High-quality visuals that can be used across Gmail, Discover, Display, and Maps.
- Ad Copy & Headlines – Compelling text that drives clicks and engagement.
- Logos & Branding – Ensure consistent recognition across all channels.
- Landing Pages – Optimized for conversions with tracking in place.
Who Creates These?
- You Provide Them – If you already have brand assets, we’ll build your campaign around them.
- We Create Them – If not, our team can handle everything: copywriting, video editing, image design, and creative production to make sure your campaign launches with a strong foundation.
Whether you supply the assets or rely on us, we’ll make sure your Demand Gen campaigns are ready to perform at scale.
Our Demand Gen Advertising Services
Running Demand Gen campaigns isn’t about flipping a switch, it’s about building the right strategy, supplying strong creatives, and continuously optimizing for results. At Digital Division, we handle every step so you get more qualified leads at a lower cost.
Our Demand Gen services include:
- Campaign Strategy & Setup – Align your campaigns with your lead generation goals and budget.
- Creative Development – From video editing to image design and ad copywriting, we make sure your assets are built to perform.
- Audience Targeting & Expansion – Use customer lists, lookalikes, and AI-driven insights to reach the right people.
- Optimization & Testing – A/B testing, Conversion Lift studies, and bid adjustments to maximize performance.
- Transparent Reporting – Get clear insights into performance across YouTube, Gmail, Discover, Display, and Maps.
With Digital Division, you don’t just launch a Demand Gen campaign — you launch a strategy built to grow your pipeline with higher-quality leads.
Why Choose Digital Division for Demand Gen Campaign Management?
Many agencies treat Demand Gen like a checkbox: launch ads, let automation run, and hope for the best. At Digital Division, we know better. We combine the power of Google’s AI with hands-on strategy and creative support to make sure your campaigns are always moving forward.
Here’s what makes us different:
- Proven expertise. We’ve managed campaigns across industries and know how to tailor Demand Gen for service businesses, eCommerce, and B2B.
- Full creative + strategy support. From video and image production to audience segmentation, we handle everything under one roof.
- Transparent reporting. You’ll always know which creatives, audiences, and channels are driving the best leads.
- Continuous optimization. We test, refine, and improve campaigns instead of relying on “set it and forget it” automation.
- Collaborative approach. We work as an extension of your team, keeping your goals at the center of every decision.
When you partner with Digital Division, you get a growth partner committed to building a consistent, high-quality lead pipeline.
Get Started with Demand Gen Today
Your customers are already comparing options, exploring products, and forming opinions long before they search. The question is: will they see your brand, or your competitors’?
With Demand Gen, you can put your business at the center of discovery across YouTube, Gmail, Discover, Display, and Maps. Our team at Digital Division will help you create campaigns that capture attention early, build trust, and turn curiosity into high-quality leads.
Ready to drive more leads at lower costs? Let’s build a Demand Gen campaign that grows your pipeline and maximizes ROI. Contact us today to get started.
Frequently Asked Questions About Demand Gen Campaigns
How is Demand Gen different from lead gen or search ads?
Search ads capture people actively looking for your services. Demand Gen reaches people earlier, while they’re exploring YouTube, Gmail, Discover, or Maps. That way your brand is part of their decision-making journey before they even search.
How much budget do I need to start with Demand Gen Ads?
Google recommends at least $100/day (or 15–20x your target CPA) for Demand Gen campaigns. That said, budgets are flexible, and our team can recommend the right starting point based on your goals.
Do I need to provide creatives, or can you make them for me?
If you have videos, images, and copy ready, we’ll put them to work. If not, our team creates everything: from video editing and design to ad copy and CTAs. We’ll make sure your campaigns launch with assets that convert.
How does Demand Gen compare to Meta or TikTok ads?
Demand Gen delivers 1.3x more high-value leads than Meta and 1.6x more than TikTok. It also integrates across Google’s trusted platforms, giving you more reach and better lead quality.
How long does it take for a Demand Gen campaign to show results?
Most advertisers see impressions and clicks right after launch. High-quality leads typically ramp up over the first few weeks as AI learns which audiences and creatives perform best.
Other Google Ads Services & Campaigns
Explore more Google Ads campaign types that work together to maximize reach and ROI. Each strategy plays a unique role in generating qualified leads and boosting your visibility online.