Display Advertising Services

Your customers spend hours every day browsing websites, reading articles, and using apps. Display ads make sure your brand is there too, building awareness, retargeting past visitors, and keeping you top of mind until they’re ready to act.

The Google Display Network reaches more than 90% of internet users worldwide across over 2 million websites and apps. That means your ads don’t just appear in one place, they follow your audience wherever they go online.

At Digital Division, we design and manage display campaigns that do more than generate impressions. We focus on making every ad count, driving visibility, engagement, and measurable ROI.

What Are Display Ads?

Display ads are visual, clickable ads that appear across the Google Display Network (GDN) — a collection of over 2 million websites, apps, Gmail, and YouTube placements that reach 90% of internet users.

They come in multiple formats, including:

• Responsive Display Ads – Automatically adjust size, appearance, and format to fit different placements.
• Static or Animated Banners – Standard image ads that appear across sites and apps.
• Gmail Ads – Native ads that show in the Gmail Promotions or Social tabs.
• In-Video Overlays – Display banners that appear while a YouTube video plays.

The role of display ads is twofold:

• Awareness: Get your brand in front of new audiences.
• Retargeting: Reconnect with people who’ve already visited your site or shown interest in your business

By combining reach with precise targeting, display ads keep your brand visible and drive customers back to you.

Why Display Ads Matter for Your Business

Customers don’t always convert the first time they see your brand. In fact, most people need multiple touchpoints before they’re ready to take action. Display ads make sure your brand shows up during those in-between moments, building awareness and reminding people to come back when they’re ready.

Here’s why display ads are a smart investment:

• Massive reach at scale. GDN gives you access to billions of daily impressions across 2M+ sites, apps, Gmail, and YouTube.
• Affordable awareness. Display ads often cost less per click than search or social, making them a cost-effective way to stay visible.
• Powerful retargeting. Re-engage people who visited your site but didn’t convert — a proven way to increase sales.
• Visual storytelling. Use images, banners, and animations to make your brand memorable.
• Flexibility. Test different creatives, placements, and audiences to find what delivers the best ROI.

With the right strategy, display ads aren’t just background noise. They’re a constant reminder that keeps your business in front of the right people.

Retargeting ads can increase conversion rates by up to 70%.

Display Ads vs. Demand Gen vs. Performance Max

Google offers multiple campaign types, and each has its own strengths. Here’s how Display compares to Demand Gen and Performance Max:

Proven Results with Display Ads

Display advertising is one of the most effective ways to keep your brand in front of potential customers. With the Google Display Network, you can reach people across the web while keeping costs efficient and measurable.

Here’s what makes Display ads powerful:

• 90% of internet users reached through Google Display Network placements.
• 2M+ websites and apps where your ads can appear, plus Gmail and YouTube overlays.
• Retargeting boosts conversions — studies show remarketing ads can increase conversion rates by up to 70%.
• Lower CPCs compared to search and social, making Display a cost-effective way to scale awareness.

With the right creative and targeting strategy, Display ads deliver measurable brand lift and tangible ROI.

What Do You Need to Run Display Ads?

Successful Display campaigns start with strong creative assets. The better your visuals and messaging, the more likely your ads are to stand out across millions of websites and apps.

Essential Assets for Display Ads:

• Images – Static or animated visuals in multiple sizes to fit different placements.
• Responsive Display Assets – Headlines, descriptions, and images that Google can mix and match for optimal performance.
• Logos & Branding – To keep your ads recognizable across all devices and formats.
• Ad Copy & CTAs – Clear, compelling calls-to-action that encourage clicks.
• Landing Pages – Conversion-optimized pages that deliver on your ad’s promise.

Who Creates These?

• You Provide Them – If you already have banners, branding, or copy, we’ll use them.
• We Create Them – If not, our team can design visuals, write ad copy, and build responsive ads to make sure your campaigns are ready to perform.

Whether you bring your own content or lean on us for creative support, we’ll ensure your Display ads are built to get noticed and drive results.

Our Display Advertising Services

Running display ads effectively takes more than uploading a banner. It requires the right targeting, creative, and continuous optimization to make sure your budget turns into results. At Digital Division, we handle every part of your display campaigns so you can focus on growing your business.

Our Display ad services include:

• Campaign Setup & Strategy – Define goals, budgets, and audience targeting from the start.
• Creative Design & Production – Build compelling static, animated, and responsive display ads that get noticed.
• Audience Targeting & Retargeting – Use contextual, affinity, demographic, and remarketing strategies to reach the right people.
• Optimization & A/B Testing – Continuously refine placements, creatives, and bids to lower costs and improve performance.
• Transparent Reporting – Know exactly where your ads appear and how they’re performing across the Google Display Network.

With Digital Division, you get more than impressions — you get display campaigns designed to generate awareness, recapture interest, and deliver measurable ROI.

Why Choose Digital Division for Display Ads?

Display advertising is easy to get wrong. Too many agencies run broad campaigns that rack up impressions but fail to drive meaningful results. At Digital Division, we do things differently. We combine creative strategy, precise targeting, and ongoing optimization to make sure your ads work as hard as your budget.

Here’s what sets us apart:

• Proven expertise. From eCommerce to local services, we’ve managed display campaigns across industries and know how to build strategies that scale.
• Creative + strategy under one roof. We design, write, and optimize your ads so they’re built for performance.
• Transparent reporting. You’ll always know where your ads appear, how they perform, and what’s improving.
• Continuous optimization. We refine campaigns based on real data instead of “set it and forget it.”
• Partnership approach. We treat your goals as our own, building campaigns that support long-term growth.

With Digital Division, you get more than just impressions. You get display campaigns built to deliver results.

Get Started with Display Ads Today

Your audience is online every day reading, shopping, watching, and scrolling. Display ads make sure your brand is there too, building awareness and bringing customers back until they’re ready to convert.

With a strategy that combines smart targeting, creative design, and ongoing optimization, Digital Division turns display campaigns into a reliable growth channel.

Ready to reach more people and drive measurable results? Let’s build a Display advertising strategy that keeps your business top of mind. Contact us today to get started.

Display Ads Frequently Asked Questions

Other Google Ads Services & Campaigns

Explore more Google Ads campaign types that work together to maximize reach and ROI. Each strategy plays a unique role in generating qualified leads and boosting your visibility online.