Average conversion rates by industry (Source: Wordstream)

• Home Services: 7.3%
• B2B/Business Services: 5.1%
• Retail: 3.8%
• eCommerce: 3.9%
• Legal: 5.1%
• Finance & Insurance: 2.6%
• Healthcare: 6.3%
• Real Estate: 3.3%
• Education: 7.9%
• Automotive: 5.4%
• Travel/Hospitality: 5%

Note: Digital Division conversion rates tend to beat these industry averages when we are able to properly manage your campaign and landing pages.