Professional PPC Management Services From Digital Division - Accelerate Your Growth

When we talk about PPC management, we are talking about the act of managing a company’s paid online advertising efforts and spending budget. The team you hire to manage your PPC (pay-per-click) campaigns performs a lot of tasks for you. It’s important for you to understand what your management team actually does. The following is a short guide to help you understand what work a PPC management firm takes over for you.

Keyword Research - Finding the Right Keywords for Your Industry

Before you can send out online ads on Google, Facebook, Twitter, Instagram, or LinkedIn, you need to know which keywords to target in your industry. The best PPC agency will do considerable research to make sure you aren’t wasting money or time on keywords that won’t work for your business.

Online ads usually focus on finding the right keywords to advertise in order to help customers find products, information or services online. They perform search queries using keywords typed into a search bar on a search engine. Keywords can also be used on a social media platform to target an audience. We make sure to target the right keywords based on your available budget.

When ad campaigns are properly set up, paid search management companies will utilize ad groups in order to create ads based on the keyword and target audience. Beware of companies that stick all of your keywords in a single ad group.

Audience and Platform Targeting - How We Find Your People

Your management team also helps you select which advertising methods and target audiences to focus on. For instance, you can drive leads on Google Ads, YouTube, and remarketing. Your paid search management team will help you find the best advertising channels for your business as well as target the right audience.

PPC Monitoring - How We Track Your Ads’ Results

Another important ongoing task is monitoring your PPC campaigns. This is a continuous process of monitoring, optimizing, tracking successes, failures and making changes according to analyzed data.

Your PPC team helps you get more people to click ads by throwing out ads that aren’t working and honing the ones that are. Trends change, markets change and your pay-per-click managers need to change and adjust strategies on a near constant basis to keep your paid search ads functioning for your business.

Competitor Analysis - How We Keep You Ahead of the Game

Your business is not an island on its own, so your PPC expert must analyze your competition and make adjustments accordingly. You don’t want to fall behind your competitors, or you could be missing out on business opportunities, revenue and growth.

Campaign Organization - Keeping Ads Organized for Optimal Success

Running a lot of campaigns can get messy, especially if you are running ads on multiple channels. You might have ads on Bing, Google, Facebook and Instagram. You need a campaign management team that is able to stay organized and on top of all of your campaigns. Google ads management is completely different from LinkedIn Ads management, so make sure you partner with a team that knows how to run and manage campaigns across different platforms.

Setting Realistic Goals - Helping You Grow as a Company

Another job your PPC management team has is helping you set realistic goals for your ads and for your business. We can help you figure out your goals for growth and can use online ads to help you achieve those goals.

Budget Management - Stretching Your Marketing Budget

Our company is one of the few that can successfully manage large and small budgets. How much you spend on your ad campaigns is flexible. If your paid search campaign is going so well that you are swamped with leads, you can pause the campaign to give you time to respond to customers in a timely fashion. Conversely, if you need some leads in a hurry, you have the capability with online ads to increase your budget to bring in business.

We hope this PPC management pocket guide was helpful. For a more in-depth look at Digital Division’s pay-per-click advertising services, continue reading this page.

Unlike some marketing strategies that rely on reaching a customer base that is already aware of your brand (i.e. email marketing, organic social media, etc.), PPC allows you to reach new potential customers by displaying your ads to those in your target audience who search for your keywords.

Compared to organic SEO, you can expect to see results from PPC marketing campaigns in a relatively short amount of time.

PPC and SEO often work together—not only can SEO and PPC data give insights to better focus your marketing efforts, but PPC also contributes to SERP ranking factors such as site traffic and improved click-through rates on organic listings.

PPC allows you to generate higher-quality leads by advertising to customers who are most likely already interested in what you have to offer. For example, leads from Google Ads (formerly Adwords marketing) PPC campaigns typically generate high-quality leads that are more likely to convert. Why? Because they target an audience that is actively searching for your products or services. Rather than placing your brand in front of a potential customer as they’re watching TV, scrolling through Instagram, or driving down the highway, with Google Advertisements, your audience has already deliberately searched for your product or service via Google search.

PPC allows you to advertise on specific topics to help you hone in on your desired audience. With Google Ads, for example, you choose keywords that specify where you want your ads to appear. When a potential customer uses that keyword in Google search, your advertisement has the opportunity to show in their search results. You can also add negative keywords to your campaign—you can exclude specific phrases or cities from triggering your ads to even further narrow your audience.

PPC stands for pay-per-click, a digital marketing model in which you—the advertiser—pay every time someone clicks on your ad. The price you pay for each click, or the cost-per-click (CPC), is determined by bids on specific keywords used in searches. PPC goes by other names as well, including search engine marketing (SEM), paid search and AdWords marketing. There are several PPC marketing channels, but one of the most popular choices for PPC advertising is Google Adwords.

Google Ads, formerly Google Adwords, is an online advertising platform developed by Google that allows advertisers to display advertisements within Google’s ad network. This PPC platform gives advertisers two ways to reach people—through Google’s Display and Search Networks.

Google’s Display Network shows banner ads on websites they think potential customers could be visiting.

Google’s Search Network shows text ads to users who search the keywords chosen by the advertisers using the Google search engine. According to a 2019 study, nearly half of respondents said they click on text ads and 63% said they would click on a Google ad.

In the paid search world, Google is king. 63,000 searches are performed on Google every second, no matter the day. Digital Division works closely with Google because it is the best way to ensure our clients’ ads get seen.

Some people think they can handle their paid search accounts on their own, but there are a lot of reasons to obtain affordable PPC management from a company that specializes in digital marketing. You only have so much time in a day, and you may not have the time needed to make your PPC advertising campaigns work well. You may get more for your money when you have an expert handling your accounts. This also frees up your time to focus on other aspects of your business.