Expert PPC Management Services to Grow Your Business
Digital Division, a top PPC management agency in Kansas City, delivers exceptional results that rank in the top 5% of paid search campaigns across the U.S. Our team of PPC experts specializes in managing ad accounts to boost conversion rates and maximize ROI.
Pay-per-click (PPC) advertising can be a powerful tool to grow your business—when done right. Poorly managed campaigns waste resources without delivering results. That’s why you need a trusted PPC ad agency. At Digital Division, we help businesses increase brand awareness, generate leads, and stay ahead of the competition with cost-effective PPC management services.
As one of the best PPC companies in Kansas City and a certified Google Partner, we're here to help you dominate your market. Let us handle your PPC campaigns so you can focus on growing your business. Contact us today to get started!
Display Ad Management for Your Business
Engaging creatives combined with an optimized retargeting strategy makes for an effective display ads campaign. Contact the PPC experts at Digital Division to find out if Display Ads should be added to your digital marketing portfolio.
What Is PPC Management? A Quick Pocket Guide
When we talk about PPC management, we are talking about the act of managing a company’s paid online advertising efforts and spending budget. The team you hire to manage your PPC (pay-per-click) campaigns performs a lot of tasks for you. It’s important for you to understand what your management team actually does. The following is a short guide to help you understand what work a PPC management firm takes over for you.
Keyword Research - Finding the Right Keywords for Your Industry
Before you can send out online ads on Google, Facebook, Twitter, Instagram, or LinkedIn, you need to know which keywords to target in your industry. The best PPC agency will do considerable research to make sure you aren’t wasting money or time on keywords that won’t work for your business.
Online ads usually focus on finding the right keywords to advertise in order to help customers find products, information or services online. They perform search queries using keywords typed into a search bar on a search engine. Keywords can also be used on a social media platform to target an audience. We make sure to target the right keywords based on your available budget.
When ad campaigns are properly set up, paid search management companies will utilize ad groups in order to create ads based on the keyword and target audience. Beware of companies that stick all of your keywords in a single ad group.
Audience and Platform Targeting - How We Find Your People
Your management team also helps you select which advertising methods and target audiences to focus on. For instance, you can drive leads on Google Ads, YouTube, and remarketing. Your paid search management team will help you find the best advertising channels for your business as well as target the right audience.
PPC Monitoring - How We Track Your Ads’ Results
Another important ongoing task is monitoring your PPC campaigns. This is a continuous process of monitoring, optimizing, tracking successes, failures and making changes according to analyzed data.
Your PPC team helps you get more people to click ads by throwing out ads that aren’t working and honing the ones that are. Trends change, markets change and your pay-per-click managers need to change and adjust strategies on a near constant basis to keep your paid search ads functioning for your business.
Competitor Analysis - How We Keep You Ahead of the Game
Your business is not an island on its own, so your PPC expert must analyze your competition and make adjustments accordingly. You don’t want to fall behind your competitors, or you could be missing out on business opportunities, revenue and growth.
Campaign Organization - Keeping Ads Organized for Optimal Success
Running a lot of campaigns can get messy, especially if you are running ads on multiple channels. You might have ads on Bing, Google, Facebook and Instagram. You need a campaign management team that is able to stay organized and on top of all of your campaigns. Google ads management is completely different from LinkedIn Ads management, so make sure you partner with a team that knows how to run and manage campaigns across different platforms.
Setting Realistic Goals - Helping You Grow as a Company
Another job your PPC management team has is helping you set realistic goals for your ads and for your business. We can help you figure out your goals for growth and can use online ads to help you achieve those goals.
Budget Management - Stretching Your Marketing Budget
Our company is one of the few that can successfully manage large and small budgets. How much you spend on your ad campaigns is flexible. If your paid search campaign is going so well that you are swamped with leads, you can pause the campaign to give you time to respond to customers in a timely fashion. Conversely, if you need some leads in a hurry, you have the capability with online ads to increase your budget to bring in business.
We hope this PPC management pocket guide was helpful. For a more in-depth look at Digital Division’s pay-per-click advertising services, continue reading this page.
Why Choose Digital Division as Your PPC Advertising Company?
If you want a marketing strategy that delivers quick, measurable results, PPC advertising is the way to go. With pay-per-click campaigns, you can generate quality leads, track performance, and optimize your returns. But managing a successful PPC campaign takes expertise—that’s where Digital Division comes in.
As an industry-leading PPC advertising firm, we bring advanced strategies and proven results to the table. Recognized by Google as one of only 40 U.S. companies invited to their exclusive Google Elevator program, we have the tools, experience, and insights to help your business succeed. Let us show you why we’re the best PPC firm to drive traffic to your website and turn clicks into customers.
Customized Strategies
Unlike other PPC management consultants, we don’t rely on automation or cookie-cutter approaches. Every campaign we manage is custom-built for your business. We use advanced keyword research, tailored search terms, and data from case studies to create the perfect bidding strategies for your geographic region. Whether it’s ad placements or targeting high-value search terms, our goal is to bring quality traffic to your website and maximize ROI.
Ad Tailoring and Targeting
Did you know businesses earn an average of $2 in income for every $1 spent on Google Ads? At Digital Division, we make every dollar count. Using detailed demographic targeting and extensive keyword research, we ensure your paid ads are seen only by your ideal audience. This means no wasted ad placements and no marketing dollars thrown away. We focus on delivering relevant, high-impact paid search advertising campaigns that drive results.
Results You Can Track
When you work with us, you’ll always know where your money is going. Every PPC campaign we manage includes phone and form conversion tracking, allowing us to monitor performance and continually refine your strategy. You’ll see exactly how your budget is driving leads and returns, with no hidden fees or surprises. We invoice separately for our management services, while you pay Google directly for your ads, ensuring full transparency.
Our PPC Management Services
Our PPC advertising management services are designed to align with your business goals and deliver results. We handle everything from keyword research and competitor analysis to creating targeted ad campaigns and tracking conversions. With our PPC ad management, you’ll benefit from:
- Real-time campaign adjustments
- High-quality leads through in-depth keyword research
- Targeted ad creation for your audience
- Detailed reporting and ROI-focused strategies
As a Google Elevator Partner, our PPC service ensures expert care tailored to your budget and goals. Stay connected with our knowledgeable account managers and maximize your ad performance.
PPC Management for Small Businesses
PPC for small businesses can drive traffic and sales, but without proper management, it can get expensive fast. That’s where Digital Division’s PPC ad services come in. Our experts create budget-friendly campaigns tailored to your goals and monitor them closely to maximize your ROI. Let us help you get the most out of every click!
Google Shopping Campaigns for Ecommerce
Google Shopping Campaigns are a powerful tool for ecommerce PPC, helping your products appear in Google Search and other platforms. With Digital Division, you can set up and optimize Google Shopping to boost product visibility and drive sales. Our team will create targeted campaigns to reach your ideal customers and achieve your goals. Contact us today to unlock the full potential of Google Shopping Campaigns!
Comprehensive Search Engine Marketing (SEM)
Digital Division offers search engine marketing services, including PPC management and search engine optimization (SEO), such as local and on-page optimization. PPC and SEO work together to improve results—higher organic rankings can boost click-through rates, while paid search traffic supports better organic performance. Whether you need help with web content, local SEO or a complete SEM strategy, our team is here to help you achieve your goals.
“It's always important to screen a prospective PPC advertising agency before you buy into it or sign any long-term contracts with the company. You don't want to pay for manufactured clicks but only for the genuine ones.” - PPC Agency
5 Benefits of PPC Management Services
Beyond driving traffic and potential customers to your website, what are the benefits of PPC management? Here are 5 reasons why we recommend PPC marketing services to our clients:
1. Generate New Leads
Unlike some marketing strategies that rely on reaching a customer base that is already aware of your brand (i.e. email marketing, organic social media, etc.), PPC allows you to reach new potential customers by displaying your ads to those in your target audience who search for your keywords.
2. See Results Faster
Compared to organic SEO, you can expect to see results from PPC marketing campaigns in a relatively short amount of time.
3. Improve SEO Results
PPC and SEO often work together—not only can SEO and PPC data give insights to better focus your marketing efforts, but PPC also contributes to SERP ranking factors such as site traffic and improved click-through rates on organic listings.
4. Generate High-Quality Leads
PPC helps you get better leads by targeting people already interested in your product or service. For example, Google Ads campaigns often attract high-quality leads because they reach users actively searching for what you offer. Unlike traditional ads on TV or social media, Google Ads connect you with an audience specifically looking for your product or service.
5. Take Advantage of Extremely Targeted Advertising
PPC lets you target your ideal audience by advertising on specific topics. With Google Ads, you pick keywords to decide where your ads appear. When someone searches for that keyword, your ad can show up in their results. You can also use negative keywords to exclude certain phrases or locations, helping you narrow your audience even more.
More Than Just Google
While Google dominates online search traffic, ad platforms like Bing and Yahoo! still attract millions of users daily. Our PPC experts know how to leverage these platforms and use targeted keywords to reach niche audiences. For some industries, social media advertising might be a better fit. We’ll work with you to decide whether to focus on Google Ads, add social media, or combine strategies to get the best results for your budget.
Bing Paid Search Management
We specialize in Bing paid search management, and we have the expertise to help you get the most out of your advertising budget. We'll work with you to create an effective campaign that targets your customers and helps you achieve your desired results.
Geofencing Advertising Services
Geofence marketing is a powerful tool that enables you to place geographical boundaries that help you reach the right audience. Perfect for brick and mortar locations, retail stores, restaurants, and other small businesses that provide services to a specific geographical area, geofencing allows you to display ads to the target audience in your service area. Visit our blog to learn more about the benefits of geofencing advertising or call today to speak with an account manager about whether our geofencing services are right for your business.
Display Advertising Management
Display advertising is a type of online advertising that involves delivering ads on web pages or apps. The ads are typically delivered in the form of images, videos, or text, and they can be static or interactive. Display advertising can be an effective way to reach a wide audience, and it can be used to achieve a variety of marketing objectives. For example, display advertising can be used to generate awareness, drive traffic, or prompt customers to make a purchase.
Digital Division offers a variety of display advertising solutions that can help you reach your marketing goals. We have a team of experienced online marketers who will work with you to create an effective campaign that meets your specific needs. Contact us today to learn more about our display advertising services.
Expert PPC Management from Digital Division in Kansas City
Looking for more than just a basic, automated approach to managing your Google Pay Per Click advertising? At Digital Division, we’re not a “set it and forget it” PPC digital marketing agency. Our team is in your account daily, identifying new opportunities to optimize performance and boost your ROI. We believe in clear, actionable results—not vague reports.
While we use automated tools to process data, nearly all adjustments are made manually to ensure every decision maximizes your leads or sales. This hands-on approach has earned us a spot in the top 5% of PPC management companies in the U.S. Let us help you take your Google Ads to the next level!
“Ignoring online marketing is like opening a business but not telling anyone.”
Pay-Per-Click (PPC) Advertising FAQs
What is PPC?
PPC, or pay-per-click, is a digital marketing model where advertisers pay a fee each time someone clicks on their ad. It’s often used to target specific keywords in searches, with costs determined by bids on those keywords. Commonly known as paid search or SEM, PPC is widely used on platforms like Google Ads to drive traffic and reach potential customers.
What is Google Adwords Marketing?
Google Ads is an online advertising platform by Google that helps businesses reach their audience through paid advertisements. It works in two key ways:
- Search Network: Shows text ads to users searching specific keywords on Google.
- Display Network: Displays banner ads on websites your potential customers visit.
Google Ads uses a pay-per-click (PPC) model, meaning advertisers only pay when someone clicks on their ad. With 63,000 searches happening on Google every second, it’s a powerful tool to get your business noticed.
Why Should I Get Help From a PPC Management Company?
Some people think they can handle their paid search accounts on their own, but there are a lot of reasons to obtain affordable PPC management from a company that specializes in digital marketing. You only have so much time in a day, and you may not have the time needed to make your PPC advertising campaigns work well. You may get more for your money when you have an expert handling your accounts. This also frees up your time to focus on other aspects of your business.
Get Found Online!
Want to boost your business to the top of search engine results? Digital Division specializes in PPC management, optimizing and adjusting your campaigns daily to meet your needs. We handle Google Ads, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, and more, creating ad copy that connects with your audience and drives results.
Trust the paid search marketing experts in Kansas City and Lee's Summit to deliver campaigns that work. Let Digital Division help you make the most of your advertising budget.