Magnet pulling in social media

How Social Media Marketing Helps Businesses

August 23, 2021 | Social Media

A strong social media presence is crucial to the online visibility of businesses, these days. When so many people spend so much of their time online, and specifically on social media platforms, it’s important for businesses to join the virtual conversation. Here are a few specific ways social media marketing helps businesses. Social Media Is […]

Read More
Search graphic

What Is Black Hat SEO?

August 16, 2021 | Search Engine Optimization

Wrong Ways To Market Your Business Black hat SEO consists of unethical link-building tactics that gain traffic to a site via sneaky shortcuts, without the help of legitimate organic traffic to that site. Black hat tactics should be avoided at all costs because Google knows (or will find out, eventually) Google always knows.  Here are […]

Read More
Likes and favorites being thrown into a phone

How Effective Is Social Media Marketing?

August 9, 2021 | Social Media

If you’re wondering whether social media marketing is worth your time, the answer is, “Definitely!” Social media is an effective way to gain trust among existing customers and gain new ones, simply because so many people spend time on social media daily.  Think about it: if someone is in casual socialization mode, they may be […]

Read More
Business strategy icons

Is SEO worth it for Small Business?

August 4, 2021 | Search Engine Optimization

Help My Small Business Get Found If you are the owner of a small business, you might wonder if it’s worth it to invest in SEO marketing and optimization. The answer is, “Yes, definitely!” As we’ve discussed before, small businesses need SEO because your competitors are most certainly paying for SEO, and if they’re bigger […]

Read More
Marketing and SEO icons coming from a megaphone

Top 6 Digital Marketing Myths

June 28, 2021

Stories Your Being Told About Promoting Your Business Marketing businesses and brands on the internet can get complicated. Online marketing also changes rapidly, so it can be difficult to keep up with what’s true and what’s a myth. You have probably heard a lot of “facts” about digital marketing, but you may be finding it […]

Read More
Clay figures putting together a website

Website Design Trends in 2021

June 21, 2021

Website Design Trends in 2021 Your website is your digital store or office building, and people tend to judge a business by its cover. If your website is not properly designed, you could lose a lot of potential customers. Shopping online today is about more than just the products or services you offer—it’s also about […]

Read More