April 13, 2021 | Branding, Paid Search, Search Engine Optimization, Social Media, Website
Grow My Business’s Reach Whether yours is an established company or you are just starting out, you know that you have to market your business well in order to grow and thrive as a company. Some companies choose to market on television or billboards, or they may spend money on flyers they get delivered to […]
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April 5, 2021 | Branding, Paid Search, Search Engine Optimization, Social Media, Website
Internet Ads Are Better Than Television Ads For many decades, TV advertising was the way to reach a large audience where they felt the most comfortable—on their living room sofas! Times have certainly changed, and TV is no longer the only way, nor is it necessarily the best way, to market your company’s products or […]
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February 3, 2021 | Paid Search
Take Your Competitor’s Potential Business PPC (pay-per-click) advertising can work wonders for your business. These ads can bring in leads that turn into customers, keeping your business running smoothly. However, sometimes you will get calls that aren’t exactly the ideal primed consumer. One thing you can expect for certain is to get calls from customers […]
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January 20, 2021 | Paid Search
Covid-19 has impacted businesses of all types, but small businesses have been hit the hardest by the pandemic. Uncertainty abounds, and many businesses worry about spending money on PPC (pay-per-click) advertising in these strange economic times. Despite the difficulties small businesses are experiencing, creativity can still help your business succeed. You need to be imaginative […]
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October 28, 2020 | Paid Search
If you run a small business, your marketing budget might be tight. You don’t want to waste money on advertising that isn’t going to bring you a return on your investment. No one likes to waste money, but maximizing a marketing budget is especially important for small businesses because you need every penny you have […]
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October 15, 2020 | Paid Search
PPC Rules Google recently announced some changes related to its Google Ads targeting parameters. In the past, any company could use Google Ads’ different targeting options to target specific ZIP codes or other traits when advertising their services or products to consumers. ZIP code targeting was intended to narrow local target ads to specific areas; […]
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