People working on branding of their company

Tips for Combining Brand Voice With SEO Strategy

May 26, 2021 | Branding, Social Media

Tips for Combining Brand Voice With SEO Strategy There are so many things to consider when communicating with your audience online. You want to catch your audience’s attention through interesting content, but you also want to be consistent with your brand’s messaging. You know you need to incorporate SEO (search engine optimization) elements to ensure […]

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Man using credit card to purchase products from ecommerce website

Top Social Media Platforms for eCommerce

May 19, 2021 | Social Media

The Top Social Media Platforms for eCommerce The digital world has changed dramatically in recent years, but none has transformed so much so quickly as the world of social media. Companies around the world have realized the potential of reaching audiences online on social media and marketing products in a convenient, effective way. Social media […]

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Multiple people checking and interacting with Social Media

What Is the Digital Version of Word-of-Mouth Marketing?

April 25, 2021 | Paid Search, Search Engine Optimization, Social Media

Spread The Word Across The Internet Traditionally, word-of-mouth marketing was when people told one another about products or services they tried and appreciated. Because people naturally trust their friends’ and family’s advice, they are more likely to purchase a product or service if someone they trust recommends it. Word-of-mouth marketing in the past consisted of […]

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Men checking analytics on a website

How to Get Started in Internet Marketing

April 22, 2021 | Branding, Paid Search, Search Engine Optimization, Social Media, Website

Bring Your Business Online The Right Way Are you looking to market your business online but aren’t sure where to start? With so many internet marketing options to choose from, it can be tough to make a decision on where to begin. Some companies have limited budgets so must further narrow their focus on where […]

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Ideas and gears and icons of marketing

What Are the Major Forms of Digital Marketing?

April 13, 2021 | Branding, Paid Search, Search Engine Optimization, Social Media, Website

Grow My Business’s Reach Whether yours is an established company or you are just starting out, you know that you have to market your business well in order to grow and thrive as a company. Some companies choose to market on television or billboards, or they may spend money on flyers they get delivered to […]

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Megaphone on green background

What Does Digital Marketing Offer That TV Advertising Does Not?

April 5, 2021 | Branding, Paid Search, Search Engine Optimization, Social Media, Website

Internet Ads Are Better Than Television Ads For many decades, TV advertising was the way to reach a large audience where they felt the most comfortable—on their living room sofas! Times have certainly changed, and TV is no longer the only way, nor is it necessarily the best way, to market your company’s products or […]

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