How to Allocate Marketing Budgets Across Channels

November 19, 2024 | Branding, Geofencing, Paid Search, Search Engine Optimization, Social Media, Website

How to Allocate Marketing Budgets Across Channels Navigating the complexities of marketing budget allocation can often feel like steering a ship through choppy waters. For small business owners and marketing managers, knowing how to divide marketing budgets is key. This helps maximize reach and impact. This guide looks at smart ways to spend your marketing […]

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Recent Changes to LSAs

November 10, 2024 | Search Engine Optimization, Small Business

How Recent Changes to Local Service Ads Negatively Affect Small Businesses In today’s competitive digital world, small businesses need effective advertising to stay visible and attract customers. Google’s Local Service Ads (LSA) have become essential for many local service providers by offering a way to connect with clients in their area. However, recent Google LSA […]

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SEO for Home Services: How to Get More Leads

October 1, 2024 | Search Engine Optimization

Boost Home Services SEO to Create More Leads In the digital age, local businesses thrive by using effective SEO strategies to ensure visibility within their communities. This is crucial for home service businesses like HVAC companies, foundation repair specialists, plumbers, and contractors. By mastering local SEO, these businesses can attract more customers and outpace the […]

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Multi-channel marketing for greater ROI

Master Multi-Channel Campaigns for Greater ROI

July 25, 2024 | Branding, Search Engine Optimization, Social Media, Website

Master Multi-Channel Marketing with Digital Division Are you struggling to reach your target audience effectively? In today’s digital age, leveraging multiple platforms isn’t just a luxury; it’s a necessity. At Digital Division, we’ve mastered this approach to help our clients see impressive gains in leads, engagement, and ROI. The essentials of multi-channel marketing and how […]

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What is SEO, and why is it important?

What is SEO, and why is it important?

May 8, 2023 | Search Engine Optimization

What Is SEO? Having a website is essential for success when running a business in today’s day and age. However, simply having a website is not enough. Your website needs to be optimized for search engines to ensure that it is visible to potential customers. This is where Search Engine Optimization (SEO) comes in. At […]

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What Is Black Hat SEO?

August 16, 2021 | Search Engine Optimization

Wrong Ways To Market Your Business Black hat SEO consists of unethical link-building tactics that gain traffic to a site via sneaky shortcuts, without the help of legitimate organic traffic to that site. Black hat tactics should be avoided at all costs because Google knows (or will find out, eventually) Google always knows.  Here are […]

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