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7 SEO Mistakes Small Businesses Should Avoid

June 2, 2025 | Search Engine Optimization, Small Business

7 SEO Mistakes Small Businesses Should Avoid If you’re a small business owner in construction, HVAC, or home services, you’ve probably heard that SEO is important. And it is! But here’s the thing: knowing you need SEO and actually doing it right are two very different things. Many business owners either dive in without a […]

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Google Business Profile Video Verification Process Explained

February 17, 2025 | Small Business

Google Business Profile Video Verification Process Explained Verifying your Google Business Profile (GBP) isn’t just a good idea—it’s a must for building trust and boosting visibility online. One of the most common verification methods today is video verification—often the only way to complete the process. While it might sound daunting, this GBP verification guide will […]

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Local search survival guide for small businesses by Digital Division in Kansas City

Recent Changes to LSAs

November 10, 2024 | Search Engine Optimization, Small Business

How Recent Changes to Local Service Ads Negatively Affect Small Businesses In today’s competitive digital world, small businesses need effective advertising to stay visible and attract customers. Google’s Local Service Ads (LSA) have become essential for many local service providers by offering a way to connect with clients in their area. However, recent Google LSA […]

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