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How to Allocate Marketing Budgets Across Channels

November 19, 2024 | Branding, Geofencing, Paid Search, Search Engine Optimization, Social Media, Website

How to Allocate Marketing Budgets Across Channels Navigating the complexities of marketing budget allocation can often feel like steering a ship through choppy waters. For small business owners and marketing managers, knowing how to divide marketing budgets is key. This helps maximize reach and impact. This guide looks at smart ways to spend your marketing […]

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Recent Changes to LSAs

November 10, 2024 | Search Engine Optimization, Small Business

How Recent Changes to Local Service Ads Negatively Affect Small Businesses In today’s competitive digital world, small businesses need effective advertising to stay visible and attract customers. Google’s Local Service Ads (LSA) have become essential for many local service providers by offering a way to connect with clients in their area. However, recent Google LSA […]

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SEO for Home Services: How to Get More Leads

October 1, 2024 | Search Engine Optimization

Boost Home Services SEO to Create More Leads In the digital age, local businesses thrive by using effective SEO strategies to ensure visibility within their communities. This is crucial for home service businesses like HVAC companies, foundation repair specialists, plumbers, and contractors. By mastering local SEO, these businesses can attract more customers and outpace the […]

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Leveraging AI for Dynamic Content in Paid Search

August 3, 2024 | Paid Search

Harness AI-Driven Location-Based Advertising with Digital Division Location-based advertising has become a crucial strategy for businesses looking to connect with potential customers in specific regions. The rapid advancements in artificial intelligence (AI) have revolutionized this approach, enabling marketers to deliver highly personalized content tailored to the searcher’s location. Digital Division is utilizing AI to transform […]

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Multi-channel marketing for greater ROI

Master Multi-Channel Campaigns for Greater ROI

July 25, 2024 | Branding, Search Engine Optimization, Social Media, Website

Master Multi-Channel Marketing with Digital Division Are you struggling to reach your target audience effectively? In today’s digital age, leveraging multiple platforms isn’t just a luxury; it’s a necessity. At Digital Division, we’ve mastered this approach to help our clients see impressive gains in leads, engagement, and ROI. The essentials of multi-channel marketing and how […]

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Revolutionizing Location Based Marketing

June 3, 2024 | Geofencing

Targeting Consumers Like Never Before Digital Division’s world of geofencing revolutionizes location-based marketing strategies. Geofencing allows companies to display target-specific ads to consumers based on their physical activities and locations. Whether it be competitor locations, individual homes, or specific stores, geofencing tracks the acute needs of the consumer based on their location, sending product videos […]

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