March 12, 2025 | Branding
How to Evaluate Your Marketing Team’s Performance Great marketing doesn’t happen by accident—it’s the result of a focused team making smart, data-driven decisions that align with clear marketing goals. To achieve effective advertising and impactful campaigns, it’s crucial to know how to measure marketing effectiveness and evaluate your marketing strategy. If you’re leading a marketing […]
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February 17, 2025 | Small Business
Google Business Profile Video Verification Process Explained Verifying your Google Business Profile (GBP) isn’t just a good idea—it’s a must for building trust and boosting visibility online. One of the most common verification methods today is video verification—often the only way to complete the process. While it might sound daunting, this GBP verification guide will […]
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December 21, 2024 | Search Engine Optimization
Small businesses face tough competition from big brands in the digital world. With larger budgets, extensive resources, and strong brand recognition, it can feel like an uphill battle. But there’s good news—local SEO is a game-changer. When done right, small business SEO can level the playing field, helping your business connect with the right audience […]
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November 19, 2024 | Branding, Geofencing, Paid Search, Search Engine Optimization, Social Media, Website
How to Allocate Marketing Budgets Across Channels Navigating the complexities of marketing budget allocation can often feel like steering a ship through choppy waters. For small business owners and marketing managers, knowing how to divide marketing budgets is key. This helps maximize reach and impact. This guide looks at smart ways to spend your marketing […]
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November 10, 2024 | Search Engine Optimization, Small Business
How Recent Changes to Local Service Ads Negatively Affect Small Businesses In today’s competitive digital world, small businesses need effective advertising to stay visible and attract customers. Google’s Local Service Ads (LSA) have become essential for many local service providers by offering a way to connect with clients in their area. However, recent Google LSA […]
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October 1, 2024 | Search Engine Optimization
Boost Home Services SEO to Create More Leads In the digital age, local businesses thrive by using effective SEO strategies to ensure visibility within their communities. This is crucial for home service businesses like HVAC companies, foundation repair specialists, plumbers, and contractors. By mastering local SEO, these businesses can attract more customers and outpace the […]
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