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GBP Video Verification Blog

February 17, 2025 | Small Business

Google Business Profile Video Verification Process Explained Verifying your Google Business Profile (GBP) isn’t just a good idea—it’s a must for building trust and boosting visibility online. One of the most common verification methods today is video verification—often the only way to complete the process. While it might sound daunting, this GBP verification guide will […]

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How to Compete with Big Brands Using SEO

December 21, 2024 | Search Engine Optimization

Small businesses face tough competition from big brands in the digital world. With larger budgets, extensive resources, and strong brand recognition, it can feel like an uphill battle. But there’s good news—local SEO is a game-changer. When done right, small business SEO can level the playing field, helping your business connect with the right audience […]

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How to Allocate Marketing Budgets Across Channels

November 19, 2024 | Branding, Geofencing, Paid Search, Search Engine Optimization, Social Media, Website

How to Allocate Marketing Budgets Across Channels Navigating the complexities of marketing budget allocation can often feel like steering a ship through choppy waters. For small business owners and marketing managers, knowing how to divide marketing budgets is key. This helps maximize reach and impact. This guide looks at smart ways to spend your marketing […]

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Recent Changes to LSAs

November 10, 2024 | Search Engine Optimization, Small Business

How Recent Changes to Local Service Ads Negatively Affect Small Businesses In today’s competitive digital world, small businesses need effective advertising to stay visible and attract customers. Google’s Local Service Ads (LSA) have become essential for many local service providers by offering a way to connect with clients in their area. However, recent Google LSA […]

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SEO for Home Services: How to Get More Leads

October 1, 2024 | Search Engine Optimization

Boost Home Services SEO to Create More Leads In the digital age, local businesses thrive by using effective SEO strategies to ensure visibility within their communities. This is crucial for home service businesses like HVAC companies, foundation repair specialists, plumbers, and contractors. By mastering local SEO, these businesses can attract more customers and outpace the […]

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Leveraging AI for Dynamic Content in Paid Search

August 3, 2024 | Paid Search

Harness AI-Driven Location-Based Advertising with Digital Division Location-based advertising has become a crucial strategy for businesses looking to connect with potential customers in specific regions. The rapid advancements in artificial intelligence (AI) have revolutionized this approach, enabling marketers to deliver highly personalized content tailored to the searcher’s location. Digital Division is utilizing AI to transform […]

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